Customer Sales & Rtm Director - Homeworking With Travel

About us:

For over two centuries, Molson Coors has been bringing people together over a cold beer, but today, our modern portfolio of award-winning brands extends beyond beer to meet the evolving tastes and preferences of our consumers.

With a presence in over 100 countries and a team of 16,000 talented employees globally, we take pride in our traditions, brands and the role we play in uniting people to celebrate all life’s moments.

As one of the world’s leading beverage companies, we are passionate about promoting responsible drinking and creating a sustainable future.

In addition to popular favourites like Carling, Staropramen and Bordosi, our EMEA APAC divisional beverage portfolio includes MGD, Coors, Madrí Excepcional and Blue Moon. We also have an expanding and evolving premium spirits range.

As a People First organisation, we’re happy to discuss flexible working options.  

Your Purpose

As our Customer Sales & RTM (Route to Market) Director, you’ll plays a significant part in establishing best practice and creating long term strategies for growth across the total EMEA APAC Division at Molson Coors.

You’ll look ahead to define the capabilities we’ll need to success in the future, in line with an ambitious 10-year EMEA APAC strategy; developing an effective strategic plan at a Divisional level, for all sales channels and route to markets, and ensure the execution of the plan by managing and coordinating all activities in collaboration with multi geography teams. The ultimate goal is to deliver NSR, EBITDA, Cash flow, market share and NSP for EMEA & APAC.

This role is strategic in nature and executes activities through a diverse team including the Sales Planning & Strategy Director, Key Account Strategy Manager/WHS Strategy Manager, and in close cooperation with local Sales & Commercial Excellence teams.

This role will be remote with expectation of 25% travel, biased toward UK.

Key Responsibilities:

• Developing and implementing business strategies through the annual, project based and long-range business planning process. Efficient managing of the processes with goals to support Sales & ComEx function across EMEA & APAC to achieve targets: Volume, Market share, NPS, EBIT, Cash flow and optimal cost across all markets. Monitoring and analyzing current results in terms of profitability and decision making based on trends and expectations for the future.
• Providing support to regional sales leads in ensuring brilliant execution of first choice for consumers and customers across all markets in EMEA & APAC (On & Off), through a strategic framework (that this role will be accountable for ongoing development and leadership of). Ensures the right plans to ensure competitive advantage and sales execution, ensuring that we are delivering strong sales execution against commercial priorities across our channels.
• Managing the development of the Route To Market strategy in a way to effectively and efficiently penetrate the market and to bring our company strategy to the point of connection. Support local teams in strategy implementation and in cooperation with local commercial stakeholders to create buy-in, and implementation.
• Development and leading of strategic/industry partnerships that enhance our reputation with customers whilst bringing world class activations at the point of sales, in particular cross-border customers (KA & WHS channels), development of projects which will help MCBC to achieve targets in a highly efficient manner with optimal costs.
• Development and preparation of commercial policies and standards for all channels continuously seeking new opportunities for improvement.

About You:

Throughout the assessment process, you’ll be able to show:

• Experience in Senior Sales functional roles within FMCG/branded consumer goods businesses. You’ll have led Key Accounts/Wholesaler Management within a business unit with a strong track record of delivery. Regional or Divisional experience is a distinct advantage.
• Experience in developing and leading capability transformation projects across the sales disciplines: e.g. Key Accounts/Wholesale Management/RGM/Field – preferably multi-market
• Evidence of strategic and conceptual thinking, influencing and people leadership – within a matrix organisation
• Strong technical skills in defining channel strategies based on customer, consumer and shopper insights.
• Understanding of the distribution costs in the WHS and KA channels
• Demonstrated ability to develop talent, proactively contributing to the bench strength of the Sales Function
• Change management skills; Strong influencing, interpersonal and negotiation skills
• Problem solving and proactive mindset, Strong understanding of business and industry
• Advanced project or program management skills.
• Advanced communication and presentation skills

Molson Coors Beverage Company: Building Careers  

Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek diversity. We want to continue to create an environment where our people are truly able to be themselves at work, regardless of their gender, ethnicity, sexual orientation or religion. We want people to be able to bring their own creativity and style to work, so that we get diversity in our thinking across our organisation, as we believe that we are a better business for it. 

This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background. We take pride in celebrating our unique brew and our people are our greatest asset. 

We are Disability Confident Committed. If you require any additional assistance or adjustments in advance of, or during the application and/or hiring process, please contact us at [email protected]. 

We want you to succeed and will be happy to support you.