Data & Analytics Specialist

We are looking for a Data & Analytics Specialist to join our talented Online Marketing team!

This position is open to applicants based in the UK and can be worked remotely or across our Stockton, Newcastle and Manchester offices.

The Digital Analytics Specialist will be responsible for ensuring our agency clients are set up correctly for all aspects of Analytics, namely GA4, through an e-commerce lens. The Digital Analytics Specialist will have expertise in Google Analytics, Google Data Studio, and Google Tag Manager. Highly analytical with strong problem-solving skills, and able to effectively communicate findings and recommendations to stakeholders.

This is a transitional time in data and analytics, so being passionate about your craft and at the forefront of change is a key attribute we are looking for.

Job Purpose

• Implement and manage Google Tag Manager to track website events and conversions, including goal and funnel tracking, enhanced event and e-commerce tracking.
• Manage the migration of client Analytics tracking to Google Tag Manager
• Be the agency lead on GA4 setup and integration for e-commerce clients.
• Use Google Analytics to analyse website traffic and user behaviour to identify areas for improvement and develop data-driven insights and recommendations.
• Work with the development team to ensure accurate tracking and measurement of website events and conversions.
• Troubleshoot issues with clients’ analytics setups as and when they arise.

Requirements

The role requires an analytical mindset that can standardise processes, whilst also being reactive to new analytics problems that have not previously been thought of.

This is a transitional time in data and analytics, so being passionate about your craft and being at the forefront of change is a key attribute we are looking for.

Essential

• Strong proven experience in digital analytics, with a focus on Google Analytics/GA4, Google Data Studio, and Google Tag Manager.
• Experience developing customised reports and dashboards using Google Data Studio.
• Understanding of website tracking and measurement best practices, including goal and funnel tracking, event tracking, and ecommerce tracking.
• Take ownership of complex queries or business critical decisions, clearly outlining suggested next steps and facilitating ongoing conversations with key stakeholders
• Proven experience in developing and standardising processes for data and analytics workflows, ensuring consistency and efficiency.
• Highly analytical with excellent communication and collaboration skills with the ability to work effectively with cross-functional teams.
• Meticulous attention to detail, ensuring accuracy and reliability in data analysis.
• Strong organisational skills with the ability to manage multiple projects simultaneously
• Natural problem solver and positive can-do attitude
• ‘Self-motivated’ with an ability to demonstrate a can-do approach
• Be able to work as part of a team as well as using your own initiative
• Strong collaborative skills, working closely with cross-functional teams
• Comfortable adapting to evolving industry trends, tools, and client needs

Desirable

• Experience with SQL and other programming languages a plus.
• Previous agency or ecommerce experience

Benefits

• Competitive basic salary with great progression options
• Unlimited paid holidays - yes that's not a typo!
• Hybrid working
• Great working environments; our Stockton on Tees and Manchester workspaces are also dog friendly
• A high-performance MacBook
• 'Health Assured' Employee Assistance Programme
• Free eye tests and flu jabs
• VS Perks, have a monthly treat on us; from Amazon vouchers, Playstation credits, ASOS, H&M to Just Eat, there's something for everyone!
• Free breakfast, fruit, hot and cold drinks, and protein shakes
• Friday afternoon drinks to wind down for the weekend
• Pension scheme to help you save for the future
• Cycle to work scheme
• Discounts across our brands
• Regular team social events
• Training & development

Talent Hunter Referral Bounty - £250

Help us find the right talent to join our team, and get a handsome reward in return!

It couldn’t be easier - if you know someone that could be an ideal candidate, either refer them directly to us or simply ask them to include your details as the referer when they apply. If they land the job with us as a direct result of your referral, you get the bounty!

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Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspectives.

We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.

The role is subject to evidencing the right to work in the UK. We are a registered sponsor licence holder and we welcome applications for candidates that would require a skilled worker visa to perform this role, subject to meeting all eligibility requirements under the immigration rules.
Although Visualsoft offers a variety of flexible working options, the work for this role must be performed in the UK and we will therefore not be considering applicants who wish to work from outside of the UK remotely.