Data Strategy Analyst

Data Strategy Analyst          

Salary £37,000 to £45,000

Permanent   

FT – 35 hours per week

**Hybrid with 1 or 2 weekly visits to our London Office  

Closing date 14th March 2024

Our central Data Strategy and Solutions team are keen to appoint a Data Strategy Analyst who will be ready to support, influence and implement the Data Strategy for our marketing functions.

In this new role you will be our dedicated Data Strategy Analyst. Directly influencing key business decisions, driving efficiency, and promoting growth by implementing solutions that realise the value of our data assets.

You will co-create and implement End-to-End Data Strategies for our exciting market channels. In fact, you’ll be key to finding solutions that make our strategies a reality that empower all our business units to utilise data for enhanced insights and customer outcomes.

You will work through delivering parts of the Data Strategy and solving real business problems. You will recommend solutions based on a combination of analytics, process and technology and then be integral in managing these across the business. It’s a challenging but important role which will see you work closely and deliver with the Director of Data Strategy, Product, Marketing Optimisation and technology teams.

You will have a constant focus on leveraging data through a marketing perspective.

** Hybrid working, you will be required to attend our Kings Cross, London Office once or twice a week. You will need to be within a reasonable commuting distance to undertake this role.

 
Package DescriptionEveryday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that's why we have put together an amazing benefits package.  

Our working week is 35 hours per week, these can be worked flexibly to suit your working style
25 days holiday + bank holidays
Option to purchase additional leave up to 5 extra days
Pension scheme matched up to 10%
Life assurance policy on joining us
Wellbeing programme
Colleague discounts including family discounts on cruises and holidays!
Range of reductions and offers from leading retailers, travel groups and entertainment companies
Enhanced maternity and paternity leave
Grandparents leave
Company performance related annual bonus - Up to 5%
Income protection
Access to Saga Academy, our bespoke learning platform

Main ResponsibilitiesOur Data Strategy Analyst will be critical for our Data Activation and Innovation at Saga. You will be able to innovate to unlock new data opportunities across all our customer channels.

In this role you will be fully accountable for the following areas;

Data Movement and Utilization: Understand the movement and usage of data across online and offline channels. Ensure accurate data harvesting and utilization.
Strategy Development for Marketing: Develop strategies to maximize data value, focusing on personalised marketing campaigns.
Collaborate with the business, particularly in marketing. You will focus on improving how we manage and leverage data for personalised campaigns
Technical Proficiency: Implement data strategies across the entire marketing funnel – you will understand how best to leverage data from and to Adobe tools and media platforms like Meta.
Data Collection and Utilization: Manage the collection of permission data from multiple sources, including external partners. Ensuring correct usage of data is applied.
Continuous Learning and Strategy Enhancement: Stay updated with the latest trends in Data Strategy. Seek to continuously enhance skills to contribute to the evolution of the company's Data Strategy.

The Ideal CandidateWorking as our Data Strategy Analyst, you will need to demonstrate the following skills and experience;

Be technically savvy, understand data architectures, ideally with a strong emphasis on Adobe platforms, to effectively ensure that data flows in the way that we make the best use of it in the right way.
Be able to write up business requirements to highlight data needs, use and value.
Work with technology and data teams to find and implement solutions as part of a broader team.
Demonstrate excellent numeracy and be a natural critical thinker.
Can assess complex project requirements and work in consultation with stakeholders to find effective solutions.
Have working knowledge of personalised marketing processes (e.g. in Adobe) including an excellent working knowledge of the typical data sources and processes required in the build and execution of marketing campaigns.
Current knowledge and experience of GDPR and the consumer consent landscape.
Will bring to the business; high energy, tenacious and go-getting attitude.  

 
About The CompanyOver the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.

Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.

​Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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