Digital Acquisition Marketing Assistant Manager

Some careers have more impact than others.

If you’re looking for a role where you can continue to make an impression, take the next step at HSBC where your contributions will always be valued.

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

The UK Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank by delivering fair outcomes for customers. The function focuses on understanding customers and the identification, development and execution of brand marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at market level.

We have a fantastic opening for a Digital Acquisition Assistant Marketing Manager. You will be responsible for the end to end delivery of performance marketing campaigns. This role will manage paid media so we’re looking for experts in managing the full digital paid media mix to deliver profitable sales growth. Holders of this role are expected to be passionate about digital advertising, understand latest trends and areas of innovation, be inquisitive, highly commercial, are multi-taskers.

In this role, you will:

·       Drive product sales across multiple channels including (but not limited to) Search, Social, Display, Affiliates & Email and sharing best practice amongst the marketing community. All marketing communications activity and content, regardless of channel should be aligned to the brand, fully integrated and optimised.

• Create compelling agency briefs, with clear objectives, insight and targets for creative and media.

·       Support the Digital Acquisition Marketing Managers and work closely with our in house agency team of channel specialists, digital team, product & journey teams, external design agency, our media planning agencies and strategic partners to deliver outstanding campaigns and projects

·       Ensure all campaigns are fully tagged, trackable and reporting methodology is clear across the funnel. Reporting against campaigns on regular basis, provide actionable learnings and ensure activity is fully optimized.

·       Build close working relationships with Marketing team and key business stakeholders to ensure timely delivery.

The successful candidate will have:

·       Strong knowledge of digital acquisition channels – proven hands-on experience of running at least 2 of the following: Paid Social (Meta, TikTok etc.), Paid Search (Google Ads, Search Ads 360 etc.), Display & Video (DV360, Amazon etc.), Affiliate Marketing.

·       You don’t need to have a background in banking but experience in a fast moving. Complex environment is a must .

·       Strong reporting and data analytics skills, with the ability to produce clear explanations for performance both to the wider team and senior leadership.

·       Exceptional communication and relationship building skills. The ability to influence to ensure delivery dates are met and also adapt communication style to suit the audience.

·       Highly creative and innovative – need to have the ability to develop relevant and contextual messaging to increase the effectiveness of campaigns.

·       Excellent organisational skills and the ability to manage multiple, concurrent projects and resources in a fast-paced environment.

The base location for this role is London or Birmingham.  This is a hybrid role.

 You’ll achieve more when you join HSBC.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse.

If you’d like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com
Telephone: +44 207 832 8500