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SalaryDigital Aquisition Manager
Reporting to the Head of Digital Marketing, you will be teamed alongside CRO, content and data specialists, with the aim of driving forward our digital strategy.
You will be an expert in optimising all paid acquisition channels, with a keen eye for results and the knowledge and skill to be able to make recommendations on the best approach for ad account structure and spend strategy. You will also help us as we step in a 'total search' paradigm, shifting focus from a siloed PPC and SEO approach, with delivery of the SEO strategy falling into your role, driving including increased rankings and traffic / leads uplift. But the most important part is now merging these channels and knowing where we can push harder, where we need to pay and where can let organic take the lead.
You'll be comfortable working with GA (UA) and GA4, as well as SEM Rush and AHRefs. You will play an integral role in the success of our digital marketing strategy and be part of the story in driving high quality leads across our network. And you'll be a true digital geek, staying up to date with the latest digital marketing trends and best practices.
ESG Responsibilities is at the heart of everything we do. It underpins our culture and influences the decisions we make and the actions we take every day. By living and breathing our DNA, we meet our financial and regulatory responsibilities, as well as our commitment to our Environmental, Social and Governance (ESG) strategy. In line with this you commit to:
• Be Awesome: take pride in who you are and feel safe to show it, encouraging others to do the same.
• Break the Mould: think differently and shake things up, looking for opportunities to change and improve things for the benefit of our people and the communities around us, our business and our planet.
• Share the Love: look out for your colleagues and unite as a team.
• See Things Through: do what you say you will, checking in along the way, to make sure you're on the right track. You will ensure that your team knows and understands the regulations and ESG priorities that are relevant to them, so there is a clear expectation of what's required of them in their role.
• Use Your Voice: talk openly and listen, so we're all in the know.
• Deliver Wow: you know who your customer is and make sure you achieve the right outcomes for them - using your expertise to achieve brilliance, often going the extra mile to do so. You set high standards for the quality of your own work and have conversations with your teammates and colleagues to ensure that the same high standards are met, always acting with integrity, due skill, care and diligence. Across our business, regardless of whether you deal with customers directly or indirectly, we all play a part in the customer journey, and as such you have a duty of care to fully understand and embrace our commitments to Consumer Duty.
It is not just a set of behaviours; ensuring we have a positive impact is how we do things here
About You!
Full training will be provided to ensure you can quickly get up to speed, but to be successful in this role you need to demonstrate:
• Your digital expertise, staying up to date with all the latest trends.
• Experience in financial services would be a bonus, but not essential.
• The ability to combine, interpret and present data from multiple sources and be able to communicate effectively with colleagues.
• Strong expertise with Google Analytics. - including GA4.
• Experience using Power BI, Data Studio or similar.
• A willingness to be flexible and adaptable to changing priorities.
• Good communication and relationship building skills, with the ability to manage an independent workload.
• Proven ability to work effectively both independently and in a team-based environment, working towards tight deadlines
. • A desire to learn and grow.
