Address
Form of work
SalaryDigital Analytics Manager
Location Margate, Kent
Salary - Competitive
Benefits This role offers some Hybrid working with a minimum of three days per week in the office
Hours - Working hours will be 37 per week, with a 3pm Friday finish.
Permanent
Do you have extensive experience with Google Analytics and Adobe Analytics?
This distinguished client is a global leader in crafting products that captivate hobbyists worldwide. With a rich history and a commitment to detail, it has become a prominent name, bringing joy to enthusiasts of all ages across the globe. The ideal candidate will manage all analytic's across all web channels including the measurement and analysis of website performance, identifying problem areas and testing opportunities to improve customer journey and optimisation. If you have a proven track record in Digital Analytic's and experience of working with multi-channel digital data then this is a great opportunity to work for an established local company.
Responsibilities
- Managing all analytics across all web channels including the measurement and analysis of website performance, identifying problem areas and testing opportunities to improve customer journey and optimisation
- Transforming raw data into actionable intelligence that drives business success
- Support stakeholders with informed decision-making through insight and analysis, influencing and bringing new innovative ideas and recommendations to them
- Define and enforce data governance policies to ensure data accuracy, security and compliance
- Develop automated reporting suites and eye-catching dashboards, ensuring suitability for relevant stakeholders
- Monitor and measure tests (evaluating results) looking at conversion lifts, commercial impact and customer insight
- Manage Google Analytics for the business, from BAU requirements to long-term strategy and project implementations
- Planning and implementation of tracking via Google Tag Manager, ensuring a high standard of data integrity through accurate and relevant tag management and tracking
- Other duties as deemed reasonable
Skills and Experience
- 3 years of Digital Analytics experience
- Extensive experience with Google Analytics or Adobe Analytics
- Ability to communicate complex data and ideas into digestible information
- Experience in user journey analysis
- Experience working with multi-channel digital data
- Experience with Bloomreach Engagement or other customer data platforms is beneficial, but not required
- Experience in tag management
- Ability to be flexible, and adapt to new techniques and leverage trends
- Strong communication and collaboration skills
- Ability to identify new opportunities, challenge the status quo, and negotiate with and provide constructive feedback to others to achieve a successful outcome
- Results oriented and solution focused, with the ability to manage multiple tasks simultaneously with tight deadlines
To find out more about the position, please apply and we will be in touch to discuss the role in more detail.
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