AddressJob details
Department
Marketing and Communications
Responsible to
Head of Digital and Web
Location
Kedleston Road, Derby Campus
Salary
£36,725 to £39,800 per annum (for exceptional performers, there is scope for further progression up to £50,600 per annum)
Closing date
Sunday 17 March 2024
Contract type
Permanent
Post type
Full-time
Adaptive working type
Onsite
This role will be based on site, primarily in the named location.
Reference
0083-24
About the role
The role of Digital and Web Content Manager is to lead a team of Digital Content Officers to ensure our digital channels, primarily the website, and systems ultimately support the University’s marketing strategy.
You will focus on maintaining digital systems that support our web functionality and leading content development projects to include progressing our ambitions for greater levels of personalisation, as well as overseeing SEO improvements. A key consideration of this role will involve managing the customer journey through our website and integrating relevant call to action (CTA) points with our customer relationship management (CRM) system to deliver a seamless experience.
The role has a strong emphasis on student recruitment, customer experience and brand promotion, and requires an organised, influential individual who is prepared to champion best practice in relation to our content principles and their application through our digital channels. The ability to effectively manage a small team and a varied workload, and coordinate with wider teams in order to implement projects and support with activating our marketing campaigns strategy is essential.
For further information and informal enquiries regarding the role, please contact Lewis Love, Head of Digital and Web via l.love@derby.ac.uk
For enquiries regarding your application and for sponsorship eligibility, please contact the recruitment team via recruitment@derby.ac.uk
Principal accountabilities
- Working closely with and supporting the Head of Digital to ensure our digital channels and systems ultimately support the delivery of the marketing strategy.
- Lead on the management of the workflow of all projects for the Digital & Web team, ensuring all projects are delivered on time, budget and brand and allocating team resource as required.
- Provide leadership of a small team, driving forward for high performance and excellence in delivery.
- Maintain and develop digital systems that support our web functionality and content development projects to include progressing our ambitions for greater levels of personalisation, as well as overseeing SEO improvements.
- Lead on the development of business cases for new or enhanced systems and technology solutions to support our digital delivery, making recommendations to the Head of Digital on best practice and innovations that the University should adopt.
- Implement and use quality-control methods in order to approve content across digital systems and channels taking an iterative design thinking approach.
- Provide guidance to the team and colleagues to ensure we optimise website content for search engines and use analytics to support changes to information architecture (IA) and the user interface (UI) that will ultimately benefit UX.
- Ensure content adheres to Web Content Accessibility Guidelines (WCAG) and data protection requirements and promote best practice in the context of both across the wider organisation.
- Work with our Web Developers to optimise the website and identify opportunities to personalise the user experience.
- Maximise opportunities to capture and integrate quality data from our digital channels within CRM.
- Proactively promote, across the university, the use of CRM technologies to support marketing activity.
- Take the lead on identifying and working with content producers across the organisation to disseminate best practice, coordinate content activity and share ideas.
- Deliver continuous improvement methodology to ensure content is planned, checked and reviewed regularly, implementing tracking and monitoring metrics to ensure delivery on time and to quality.
- Have up-to-date knowledge of digital marketing trends and techniques, ensuring that this is built into ways of working and disseminated across the department as required.
- Provide regular reports for senior management on projects, workflow, operations and finance.
- Contribute to campaign development through keeping up-to-date with industry trends.
- Work closely with colleagues in Finance to ensure budgets – both income and expenditure – are managed effectively.
- Provide expert input to the key projects in liaison with Design and Digital colleagues – developing and implementing delivery plans and timeframes.
Person specification
Essential Criteria
Qualifications
- Degree in a relevant discipline or equivalent experience
Experience
- Strong experience and demonstrable success in a similar role involving digital systems and content production with creative ability and technical expertise
- Experience of managing a team and of driving forward a culture of high performance and continuous improvement
- Demonstrable experience of writing for the web and developing compelling and impactful content, as well as proof reading and editing experience
- Experience in co-ordinating digital systems to support the delivery of integrated marketing campaigns
- Experience in maintaining and developing digital systems to enhance web functionality
- Experience of leading a digital project which directly supported a strategic marketing goal
- Experience of monitoring digital systems and Website performance, evaluating success against KPI’s and making informed recommendations for improvement
- Demonstrable experience of using a content management system
- Experience of managing multiple projects at the same time, delivering to high standards and at pace
- Experience of brand application in a digital context, working with pre-defined content and design guidelines
- Experience of building strong working relationships at all levels and effectively managing expectations
- Experience of working with content producers, web developers, and other departments to coordinate content activity and share best practice
Skills, knowledge & abilities
- Strong knowledge of current and emerging trends in digital marketing
- Knowledge of web accessibility and data protection requirements and solutions
- Technical knowledge of SEO and user journeys
- A high level of PC literacy across multiple applications and systems
- Skilled in writing accurate, compelling copy with a strong eye for detail
- Analysis of data and data patterns with the ability to review and make recommendations aligned to the insight it provides, including using analytics to optimise website content for search engines and user experience
- Strong communication and inter-personal skills – written and verbal – with proven ability to engage with and influence senior colleagues, and excellent attention to detail
- Highly organised, with the ability to manage multiple and varied projects at pace
- Highly responsive to changing priorities, with the ability to act in an agile manner to ensure the highest quality service and outcome
- Ability to work on own initiative and as part of a team
- Broad appreciation of modern design, marketing and advertising
Business requirements
- Willingness and ability to work out of hours, evenings and weekends on occasion, particularly at Open Days/events
- Evidence of continuous professional development
Benefits
As well as competitive pay scales, we offer generous holiday entitlement. We also offer opportunities for further salary progression based on performance, and the opportunity to join a contributory pension scheme.
