Address- Create a connection between internal and external customers to the Tiffany & Co. brand
- Build trust and credibility
- Exceed expectations
- Honour the Tiffany legacy
The Tiffany & Co. Digital Content Specialist will exhibit skills in the following competencies:
- Credibility: Demonstrates character, displays professionalism, models agility.
- Expertise & Judgment: Demonstrates expertise and business acumen, applies judgment, takes calculated risks.
- Strategy & Innovation: Thinks strategically, inspires creativity, plans and organizes.
- Partnership: Collaborates productively, cultivates and manages talent, communicates with impact.
- Execution: Strives for excellence, delivers results, and measures outcomes.
Key Accountabilities:
- Building and launching all the website Campaigns and Pre-Launches across 9 sites in line with overall brand strategy and in close partnership with the Digital Content Manager and Tiffany USA.
- QA website campaigns throughout all stages to ensure minimal error.
- Work together with the Merchandising Specialist in selecting and updating the Product Carousel on the Homepage across 9 markets.
- Coordinate Campaign translations Feedback with the Marketing Teams in EMEA.
- Implement Weekly/Daily Content Optimizations by market.
- Supporting with ad hoc translations in local language and monitor the tone of voice to make sure it's in line with Tiffany requirements.
- Conduct regular sites audit.
- Optimize Onsite search keywords in local language.
- Taking a supporting role in all Digital Content projects.
- Support with website merchandising when necessary.
- Provide country and language specific digital trends which meet business objectives and audience demographics.
- Constantly look for new opportunities and regularly make suggestions to the Digital Content Manager as to how things can be improved.
Contacts
- Collaborate with other Tiffany & Co. departments - especially Marketing and Ecommerce teams in New York, Regional Merchandising teams and the Distribution Centre - to ensure that activity is delivered in line with set processes and procedures and in accordance with regional strategies, goals and objectives.
- Work well on own initiative but also be a fully committed team player and engender respect and support from other members of the global business.
- Contribute to the overall mission of the department.
Expertise
- Maintain a high level of knowledge of ecommerce, digital and analytics related activity and be aware of industry developments and innovations.
- Be acutely aware of competitor activity and always poised to capitalize on opportunities.
