Digital Content Specialist – Guitar

Posted on: 11th January 2024

We’re looking for an experienced Digital Content Specialist who can translate their gear knowledge and passion for guitars into exciting product listings, engaging content, and the best shopping experience for our customers. The role involves a variety of responsibilities, from writing punchy product & campaign copy to administering a catalogue of over 20,000 guitars, pedals, amps, and more. You’ll benefit from being part of a family-run business with 60 years of musical instrument heritage, working within our fast-paced E-commerce team in the centre of Guildford.

You will be:

• An aficionado of all things guitar, from technical knowhow to discerning tonal taste
• Highly digitally literate with an eye for detail & an ability to multi-task
• Passionate about digital marketing and E-commerce
• A confident writer with a flair for creating effective, succinct marketing & product copy
• A team player with a can-do attitude and sense of humour
• Open-minded with a degree of knowledge of other musical instruments & tools, from synthesisers to drum kits

You’ll be responsible for:

• Day-to-day maintenance of our website to create the best shopping experience
• Summarising & listing products daily with creative, informative, and inspiring copy
• Working with the marketing team to manage campaigns and promotions using E-commerce tools
• Creating SEO-rich content like blogs & buyers’ guides to support the organic search growth of our website
• Supporting our sales teams with website administration and quick problem-solving to keep customers happy
• Communicating with suppliers and internal stakeholders about new launches and current promotions

You’ll need these key skills:

• Excellent knowledge of music equipment, from construction to features to sonic character
• Ability to understand, describe, and sell any piece of gear using only the manufacturer’s description
• Ability to quickly complete complex data entry and get it right the first time
• Ability to work at a fast pace while maintaining excellent standards
• Excellent work ethic, with great time management and the ability to prioritise
• Attention to detail including consistently impeccable grammar, spelling, and formatting

Bonus Skills

• An unquenchable thirst for knowledge about the music industry and musical equipment
• An understanding of content management systems, digital marketing tools, and social media platforms
• Experience in SEO copywriting & content creation
• Experience working with HTML
• A keen eye for visual on-site merchandising
• Degree-level qualification
• 3+ years’ experience working in E-commerce and/or digital marketing

Extra Information

• Contract Type: Full Time
• Working Hours: Monday to Friday with some flexibility on start/finish times
• Salary: Competitive
• Job Location: Andertons Digital Office, Guildford