Address
Salary- Sector: Marketing
- Expiry Date: 11 February 2024
- Job Ref: J11048
Digital Content Writer - (Demand Generation)
** Please note this role is based in Glasgow**
Join the Access Family and see how we make software ideas become a reality!
Our core value of ‘Love Work, Love Life, Be You’ has been central to our success and so we’re looking for people to join us who share our passion for making things better every day and help us continue to grow.
We are the number one UK headquartered software provider in the UK and are forecasted to grow to a global population of over 12,000 employees by 2026.
What are we all about?
ClassForKids, part of The Access Group, is an award-winning booking and management software designed for kids’ activity clubs. We support 3000+ clubs every day by bringing everything together so clubs can better manage their business and reach their goals.
Situated in the heart of Glasgow City Centre, we are a dynamic and innovative tech company revolutionising the way parents, organisers and children engage in classes. Our extensive network has expanded to include thousands of clubs and organisations throughout the UK and Ireland, with plans for further international expansion.
By partnering with kids’ activity businesses across the UK, we empower them to efficiently handle their schedules, registrations, payments and more. Our streamlined platform caters precisely to the needs of our clients, enhancing their efficiency and overall success.
Within our vibrant office environment, we foster a culture of creativity and high energy. Our dedicated teams are genuinely passionate about the work we do. We place great importance on maintaining a healthy working atmosphere, emphasising the development of interpersonal skills and providing support to help you build a rewarding career aligned with your goals. Recently, we have been acquired by The Access Group, marking a significant milestone following our impressive growth in recent years.
Role Overview
Working closely with the rest of the marketing team, the Digital Content Writer’s main focus will be researching and producing lower funnel content that will drive sales in our business and convince prospects already in the funnel that our industry leading software is the solution for them.
This content will consist of guides, case studies, testimonials, comparison tables, pricing pages, webinars, blogs…the list goes on! You will use everything at your disposal and within your realms of creativity to create interesting, helpful assets that will educate prospects at consideration stage, position ClassForKids as superior to our competitors and inspire confidence in our customer’s purchase decision.
Day-to-day, you will:
Research and develop educational and creative content including guides, tools and resources for website, email and paid social campaigns – focusing on the lower funnel
Use hands-on SEO experience and knowledge to craft fun, relevant, industry-specific website copy that will inspire confidence in purchase decisions (if you’ve read Marcus Sheridan’s ‘They Ask You Answer’ bonus points!)
Conduct in-depth research on industry-related topics to develop original content across channels
Collaborate with other experts, influencers and content producers in the kid’s activity sector to create content for guest blogging, Digital PR / link-building and marketing campaigns, managing and nurturing relationships as you go.
Work closely with product marketing to truly understand our software - why it’s better, how it changes lives - translating that into content designed for easier sales enablement
Increase website and paid ad conversion rates by optimising existing web and paid ad copy
Continually monitor and review performance of content against target, optimising content plans and testing, measuring, and learning to find new approaches to move the needle.
Your skills and experiences might also include:
Strong copywriting skills, experience developing content and project managing the creative process, preferably in B2B software products.
Ability to understand and translate technical information into business benefits and thought leadership themes.
Editorial mindset with an ability to understand the audience’s content preferences.
Excellent people skills to interact with staff, colleagues, customers and cross-functional teams, and third parties
Comfortable managing multiple projects with tight deadlines
Hands on experience with SEO and web traffic metrics; must be extremely data-driven
Demonstrated experience of designing and executing strong inbound generation campaigns using a wide variety of media and mediums
Solid understanding of web publishing requirements
Strong research skills
Proven experience in content marketing
What does Access offer you?
We are a growing software company, and we deliver on what we say we do! We take the development of our people very seriously and we will work with you to carve out your success plan and an opportunity to accelerate your career and make a real difference.
On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme you’ll also be able to choose from a range of benefits to suit you. We pride ourselves on being an organisation that gives back so you’ll also have a charity day you can take to support something that matters to you.
At Access we’re all about helping everyone Love Work and Love Life. Be You. Why? Because we believe people can only be their best when they can be themselves. So, if you are excited about this role, but your past experience doesn’t match perfectly, we’d still love to hear from you. You might just be who we are looking for.
We love the fact that we’re all different. We believe by having more diverse perspectives at work improves how we run our business, helps us to better support our customers, and when you think about it, it’s just more fun!
What’s holding you back? Come and be part of our Amazing Access Family!
Love Work. Love Life. Be You.
