Digital Marketer

About us

We are professional, agile and professional.

Our work environment includes:

• Modern office setting
• Food provided
• Growth opportunities
• Wellness programmes
• Work-from-home days

Door Entry Direct is investing for growth. We seek to expand our UK B2B wholesaling business by increasing our customer share, as well as acquiring new trade sector customers. We will build on our existing B2B business through higher growth in online sales, and to this end we are currently developing a stronger and more relevant marketing strategy.

Our website is built on Magento 2 e-commerce technology which gives us a strong platform to build B2B digital marketing programmes that connect directly to business results.

We are improving our already strong online presence and are therefore hiring a Digital Marketing Executive (DME) to drive the online side of our marketing programmes. Working side-by-side with our eCommerce Magento Specialist, the DME will bring their understanding of SEO and content creation, PPC, social and email marketing to help build an integrated and efficient digital programme.

The role of the Digital Marketing Executive will be to increase awareness of Door Entry Direct in the marketplace, build understanding of the range of products that we provide, acquire and nurture B2B sales leads and grow B2B e-commerce traffic.

Although our marketing plan puts digital first, our integrated marketing programme embraces both online and offline components, so from time to time the DME will also be involved in supporting offline events.

Responsibilities

· SEO / PPC planning: keyword / key-phrase analysis to identify opportunities for SEO-supporting content, on-site SEO actions and PPC campaigns.

· SEO execution: on-site SEO, particularly for content beyond product details, as well as working with the eCommerce Specialist to optimise product details.

· PPC / ability to create and manage data feeds, optimise product listings, troubleshoot and resolve issues, and stay up to date with Google's product data feed requirements and best practices. This includes regular product audits.

· SEO / The ideal candidate should possess a strong understanding of technical SEO principles, including website structure, crawlability, indexability, mobile optimisation, site speed, and structured data.

· SEO / The candidate should have the ability to seamlessly integrate SEO strategies with a strong focus on user experience (UX). This includes optimising website content and structure to improve rankings while ensuring a user-friendly and engaging online experience.

· PPC / digital ads: execute PPC or other digital ad campaigns to drive traffic beyond SEO, simple graphics, and video, including working with eCommerce specialists on sales-driving actions.

· Content strategy: identify content opportunities (written, simple graphics and video), working with the Head of Marketing, to support on-site SEO and build the Door Entry Direct brand.

· Content execution: creating blogs, whitepapers / eBooks, simple graphics and video, and liaising with internal designer, buyers and product experts to deliver additional content.

· Social media: support the running of central Door Entry Direct accounts (Twitter, Insta, Facebook, Pinterest, LinkedIn) to signpost content, promote products / events, engage customers...

· Email: run central Door Entry Direct email for customer engagement, lead nurturing, events promotions, and sales-driving product promotions, with potential for marketing automation using Magento2 integrated Dotdigital.

· Events: from time-to-time, support the running of offline events such as supplier training and presentations, as well as amplifying them digitally

Experience

· Minimum 3-4 years’ digital marketing experience is required, with a particular focus on SEO, its relationship with content, content creation, and supporting with PPC / paid-digital media.

· Experience in an ecommerce environment is essential.

· Ability to comprehend and explain technical information, and the desire to develop a deep understanding of our products and brands is essential.

· Strong knowledge of Google marketing tools, especially Analytics and Ads is essential, as is experience with AI and the latest SEO tools.

· Experience with B2B marketing is preferred.

· Experience with social media tools like Hootsuite, Buffer or equivalent is an advantage.

· Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator) is a plus.

· Self-starter, comfortable in an entrepreneurial, small business environment

· Strong command of the English language with excellent communication skills both verbally and written

Salary

Competitive. Dependent upon on experience.

Location

Fully remote position, so the ideal candidate must have all the necessary processes in place to combat the effects of loadshedding.

Job Types: Full-time, Permanent

Pay: £27,880.00-£30,821.00 per year

Benefits:

• Company events
• Company pension
• Work from home

Schedule:

• 8 hour shift
• Holidays
• Monday to Friday
• No weekends

Supplemental pay types:

• Bonus scheme
• Performance bonus

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 3 years (preferred)
• Marketing: 3 years (preferred)

Work Location: Remote