Digital Marketing And Communications Officer

Coeliac UK currently has an exciting opportunity for a Digital Marketing and Communications Officer, tojoin our team in High Wycombe, with the option to regularly work from home by agreement with your line manager. You will join us on a full time, Maternity cover basis for 12-14 months. In return you will receive a competitive salary of GBP27,500-GBP30,500 per annum based on experience.

Coeliac UK represents over 60,000 members providing information and support to those affected by coeliac disease or following a gluten free diet. We also campaign on behalf of all those living with coeliac disease and undertake research into the causes of the disease.

The Digital Marketing and Communications Officer role:

As our Digital Marketing and Communications Officer, you will plan, implement, and manage comprehensive email marketing strategies. You will analyse campaign outcomes, utilising data to inform future strategies and optimise engagement.

Key responsibilities of the Digital Marketing and Communications Officer:

• Creating brilliant and engaging content, tailored to digital personas and audience types, to bring in new audiences and retain our established community
• Overseeing the curation of high-quality images to ensure all emails are visually appealing and resonate with our different audiences
• Writing content for all email marketing campaigns
• Collaborating with various teams to ensure that email content is engaging, brand-aligned, and drives the desired action
• Contributing to Digital Marketing strategy with tactics that deliver results
• Monitoring and reporting on email analytics
• Developing and maintaining segmentation strategies to tailor content to different audience segments effectively
• Planning and delivering email marketing strategy with a regular schedule of activity to grow our engaged audience with relevant and engaging content
• Managing our volume email marketing account and proactively provide support and training to colleagues
• Keeping abreast of consumer digital behaviour to identify new opportunities

Essential experience, skills and knowledge required for the Digital Marketing and Communications Officer role:

• Experienced email marketer with at least 2 years experience
• Experience of bulk email management
• Analytical skills and responsive to data and applying its learnings
• Strategic thinker who can see the bigger picture whilst being operational
• Understanding of best practice in online marketing strategy
• Experience of website/CMS systems
• Use of Adobe suite Photoshop, InDesign, Illustrator, Premier Pro
• Excellent PC and web skills
• Understanding of stakeholder communications and digital personas
• First rate organisational skills
• Excellent attention to detail
• Confident copywriter and proofreader with excellent command of the English language

If you would like to be considered as our Digital Marketing and Communications Officer, please apply now with your CV and cover letter. For your application to be considered, please combine your covering letter and CV into a single document for uploading purposes. We d love to hear from you!