Digital Marketing Manager Ecrm

We’re looking for a Digital Marketing Manager eCRM to join our Marketing team at Virgin Experience Days.

The Marketing team bring our experiences to life! We’re committed to exceeding current and prospective customer needs through integrated brand communications and performance strategies. We own the customer journey, delivering best-in-class creative campaigns to showcase our experiences. Never complacent, we’re always looking for ways to do things better as we raise the profile of the business and category.

Why we want you!

As a Digital Marketing Manager for eCRM, your mission is clear: from Day 1 you will be laser-focused on weekly trading results and maximising commercial outcomes for our broadcast emails.

This newly-created role sits across the UK and USA, and together with the Global CRM Lead you'll be instrumental in executing best-in-class email communication for both markets.

This is a full time, permanent role working 3 days per week from our Bourne End office (Buckinghamshire, SL8 5YS).

We need you to help us:

• Own the end to end execution of broadcast emails UK & USA from strategic brief to pressing send
• Assist with strategic set up for lifecycle programs where required
• Implement a test & learn approach with demonstrable uplift of our core KPIs (Opens, clicks, revenue, repeat rate)
• Implement market-specific strategies for the UK and USA

Responsibilities

• Work along-side the Global CRM Lead to identify areas of opportunity within the CRM system, including segmentation of customer base
• Be creative, take ideas from conception to reality working with stakeholders across the wider marketing team including copywriters, digital designers and so on
• Know your KPIs inside out and keep on top of reporting your success

What you’ll need:

• You're keen to jump right in and thrive on getting those all-important results
• You'll have solid experience working specifically within CRM
• You don’t mind a bit of flex. Happy to arrange working pattern in order to accommodate some cross over with US time difference (GMT -7.00 or MST)
• You have experience responding to trading-critical demands
• You can demonstrate a deep knowledge of campaign building using an ESP (DotDigital/ Emarsys or similar)
• You are happy working to a tight schedule, in a fast-paced environment
• You've got experience managing multiple accounts across global markets (UK and USA for example)
• You're more than comfortable working with reporting suits via in-platform, Google Analytics, Looker and Google Workspace
• You have a top-tier work ethic, a true team player at all times willing to uphold our core values as a business - We're Better Together
• You really understand multi-channel Digital Marketing and how to drive performance through optimisation
• It goes without saying, but you're also exceptionally organised

Nice to have:

Of course, if you have any skills outside our list, that's a bonus! We know you'll really fly if you also:

• Have skills with email design HTML/CSS/SQL
• Confident to discuss reporting and performance at all levels
• Great communication, happy to work alongside multiple stakeholders to get the job done

What’s in it for you?

• Work from our modern offices based in Bourne End, Buckinghamshire (SL8 5YS)
• Free breakfast in the office (cereal, toast, spreads, fresh fruit, coffee, tea)
• Make use of our hybrid working policy (3 days office based, 2 days remote)
• Enjoy Flexitime, working core hours of 7.5 hours per day with one hour for lunch; flexible starting and finishing times
• Access to an award winning employee assistance programme to support your health and wellbeing
• Generous health cash plan
• £150 to spend each year on our experiences, for you to enjoy our products yourself
• Access to our discounts scheme within the Virgin Group (Virgin Family Membership)
• Share extraordinary experiences with your friends and family with a discount

Our Purpose at Virgin Experience Days

Ordinary is everywhere, because it’s easy. But we go further, striving for extra at every turn. We look after the small details, we think about the big picture, and we piece it all together to create something really, really special.

Our products positively glow with it, transporting our customers to the most incredible worlds. Together with our partners, we open doors to five-star hotels, and unlock Michelin-starred menus. We have you driving Ferraris, jumping out the sky… we have you flying World War II warplanes.

We know there’s no one size fits all for extraordinary, so look a little closer and you’ll discover we’re extraordinary to the core.

We champion each other and care about our environment for an extraordinary workplace. We surprise and delight for extraordinary customer relationships. We work hard and smart for extraordinary outputs. All this means we can hire extraordinary people who keep bringing it, keep improving, keep sprinkling that extraordinary magic dust.

Our commitment to Diversity, Inclusion and Equity

We believe that everyone should be treated with dignity, respect, and fairness and VED is committed to promoting equal opportunities in employment. We recognise that we all have different perspectives which are influenced by our individual and diverse characteristics and experiences.

We value and celebrate diversity and equal opportunity. We want to build an inclusive culture where people of different views, backgrounds, skills and experiences come together to recognise, celebrate, and value these differences. We strive to create an inclusive culture where everyone can truly be themselves at work and feel that they belong.