Digital Marketing Assistant

Digital Marketing Assistant Job Description

Job Purpose

We are looking for a Digital Marketing Assistant to work within the Centralised Marketing team in delivering high quality marketing content throughout a number of channels that reflects the brands individually and across the Enigma Group.

The ideal candidate will bring; attention to detail, high-level organisational skills, confidence, excellent communication skills and be a fantastic team player.

Primary Duties

· Manage social media accounts. Create & schedule posts, monitor engagement metrics and respond to comments & messages

· Manage email marketing campaigns. Design and create email templates, manage email databases and tracking metrics (open rates, CT, bounce backs)

· Content creation. Blogs, infographics, social media visuals

· Analysing website traffic. Measuring site performance, creating reports to identify opportunities for optimisation

· Keyword research, competitor analysis, optimising website for search engines

· Digital advertising campaigns. Help with creation, management and optimisation of campaigns across different media platforms

· Assist with market research efforts, analysing industry trends and identifying new opportunities

· Support the coordination of marketing projects, managing timelines and communicating with stakeholders

· Create reports and dashboards to track KPI’s that measure the success of marketing campaigns

· Conduct A/B testing for email campaigns, landing pages and other digital assets to improve performance

· Monitor and respond to online reviews

· Keep updated with the latest Digital Marketing trends and technologies, making recommendations for how they can be incorporated into the marketing strategy

· Assist with event planning and promotion, such as promotional events, webinars, product launches

Key Skills

Ø Software proficiency – Adobe, Canva, Google Analytics

Ø Ability to interpret and deliver campaign analytics

Ø Knowledge of SEO, PPC, Display advertising

Ø Problem solving and creative thinking

Personal Attributes

Ø Ability to interact with staff (at all levels) in a fast paced environment

Ø Possess drive, self-motivation and a willingness to learn and progress

Ø Have excellent communication and analytical skills, be highly organised, focused and have the ability to work unsupervised

Ø Attention to detail

Ø Time management - Able to work to deadlines, ability to prioritise

Ø Results driven

Ø Customer focus

Benefits

· 25 holidays per year pro-rata (accrues to 30 days over 5 years)

· Discounted Gym Membership

· Death in Service

· Workplace pension scheme (auto-enrolment at 3 months)

Private Medical Insurance (after

Job Types: Part-time, Permanent

Pay: £21,000.00-£23,000.00 per year

Expected hours: 28 per week

Benefits:

• Company events
• Company pension
• Employee discount
• Sick pay
• Work from home

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Education:

• Diploma of Higher Education (preferred)

Experience:

• Digital marketing: 1 year (required)
• Marketing: 1 year (required)

Work Location: Hybrid remote in Cheshire, CW6 0AT

Application deadline: 29/05/2024
Reference ID: EHGMAY23