Digital Marketing Executive

Digital Marketing Executive

Location: Based in our Dalston office with flexibility to WFH

Contract: Permanent, full-time

Salary: £30,000 per annum

Closing date for applications: Sunday 7th April 2024 (11:59pm)

About us

Fair Finance is a social business with ambitious plans to revolutionise financial services to give everyone a Fair chance. Our vision is to scale our alternative to the high-cost lending market and help reduce financial exclusion across the UK.

Over the last eighteen years Fair Finance has helped over a hundred thousand people escape the clutches of high-cost money lenders, start businesses or avoid eviction. Our work has helped influence Government policy and legislation, as well as demonstrate how purpose and profit can work together to change the financial system for the better.

The last few years of the pandemic and the Cost-of-Living crisis have really highlighted the importance of our work, and as such we are embarking on an ambitious program of growth and expansion to meet the challenges facing some of the poorest and most excluded in the coming years.

About the role

We are looking for an enthusiastic and customer focused Digital Marketing Executive to join us and support us as we develop our new marketing function and strategy.

Fair Finance has a strong brand and in the last year alone we have helped and supported nearly 130,000 people with advice, signposting or loans. This role will be responsible for helping us grow our share of search, increase our organic reach, and improve our digital channels to deliver an excellent customer experience, contributing to our goal of reaching more financially vulnerable customers across the UK.

The successful candidate will have proven experience in UX, SEO, and a range of digital channels including websites, email and social media. They will also have experience delivering relevant and timely content across various digital channels and campaigns.

This role will report into the COO initially, and you will be working alongside a strong and growing team of specialists in areas such as product, data and digital, who together are taking the business through a digital transformation so that we can reach and support even more customers going forward.

About you

You are keen to make a difference and want to work in a changemaking organisation. You are passionate about the customer experience and enjoy improving the journey for customers across digital channels, directly implementing changes and monitoring the impact.

You want to work in a values driven organisation and be surrounded by people who want you to be successful, support you to make the right decisions for our clients and help us revolutionise finance to make it more inclusive.

This role would suit candidates with 2-3 years of Digital Marketing experience.

Key responsibilities:

• Support in the implementation of the marketing roadmap and strategy.
• Increase our reach on organic channels, delivering relevant, timely and tailored content and communications on our website, social media, email and any other.
• Implement actions arising from the SEO strategy.
• Help us engage our existing customers on digital channels.
• Work with the product manager to identify and implement UX improvements on owned and earned digital channels.
• Evaluate the effectiveness of solutions through continuous feedback loops, identifying opportunities for testing and optimisation.
• Manage affiliate and referral channels such as brokers.
• Monitor and analyse digital channels using a variety of tools.
• Ensure the quality of any creative and media utilised on digital channels.
• Input into regular and ad hoc reporting on performance of all marketing activities.
• Any other duties as required by the Company that are commensurate with the position.

Skills and experience:

• Experience in successfully implementing changes and delivering measurable improvements on websites, social media, apps and other relevant channels.
• Some experience using paid channels including PPC.
• Up to date knowledge of Search Engine Optimisation.
• Experience working with creative and media such as imagery and video.
• Clear, accurate writing skills and experience developing copy for websites, email and social media.
• Experience analysing data on digital channels and utilising data to derive insights.
• Understanding of best practice design and usability principles on digital channels.
• Ability to analyse and understand marketing metrics to assess performance and deliver improvements.
• Experience utilising one or more content management systems.
• Experience using Google Analytics.
  
• Mindset of continuous improvement, and a desire to help shape and enhance the customer experience.
  
• Independent, quick learner with attention to detail and ability to prioritise in a busy environment.
• Excellent organisation and time management skills.
• Good stakeholder management /people interaction skills.

This job description may be amended from time to time to reflect the changing needs of the business.

Why work for Fair Finance?

• We believe in employing, growing and building around exceptional people who share our values.
• We will give you the environment where you can genuinely put clients before profits and make a difference in our clients’ lives.
• We will provide you with a supportive workplace surrounded by peers who want you to do well, with responsibility to make a real difference in the organisation, and the opportunity to thrive and make the role your own.
• We are a diverse organisation full of people who understand the balance between achieving business objectives and our social mission.
• Our Head Office is in a shared workspace in Dalston, housing more than 300 creative businesses, social enterprises and charities.
• Hybrid working and work practice flexibility is offered from day one.
• Staff receive an additional 'WFH allowance' to allow even greater location flexibility.
• Annual holiday entitlement of 25 days in addition to UK public holidays.
• A paid day off for your birthday.
• Private Health Care.
• PerkBox discounts.
• Staff Loan Scheme (currently interest free).
• 3% matching contribution towards a stakeholder pension.

The closing date for applications is Sunday 7th April 2024 (11:59pm), and interviews will be held on Monday 15th and Tuesday 16th April 2024.