Job description
Just Recruitment is working with a growing business based in Ipswich - looking for a Digital Marketing Executive to join its team.
My client is seeking a highly motivated and skilled Digital Marketing Executive who is passionate about leveraging digital channels to join their growing team.
Duties include:
Working with the Marketing Manager to execute the marketing strategy.
Drive the delivery of a website rebuild with launch planned for Q1 2024.
Facilitate content population and migration, defining content, meta descriptions and relevant back-end tags as appropriate, manually transferring content and assets as required.
Review pages on the draft site for accuracy of copy, internal links and downloads.
Support the image library collation and upload process including video content.
Integrate SEO into content plans, create and optimise engaging content for the website and social media.
Create new web pages to meet the needs of the business and the marketing plan, conducting analysis through tracking tools and reporting.
Measure all Digital Marketing activities against KPIs and identifying potential improvements.
Deliver social media campaigns including scheduling of content, engagement tracking, analysis and reporting.
Vital professional expertise:
A minimum of three years' experience in a Digital Marketing role.
Website Content Management Systems.
Website reporting and analytics tools (e.g. GA4).
A/B testing and other forms of optimisation.
Social media platforms and scheduling tools (e.g. Hootsuite).
PPC & Email marketing.
Prepare reports on marketing and ROI metrics.
Working within B2B industry.
Hybrid Working available after probationary period (min. of 3 days in the office, up to 2 days at home).