Digital Marketing Executive

Based in Crawley, West Sussex
Salary: £30,000 - £35,000 per annum
Office-based role
A well-established, Crawley based company with five branches across Greater London, providing products and services within the home improvement sector is looking for an experienced Digital Marketing Executive to assist the marketing team with a broad range of marketing activities and production of marketing materials. This is an office-based role.
Directly responsible to the Marketing Manager, who will set work priorities, objectives and give guidance on all aspects of the position. The Digital Marketing Executive should be knowledgeable, proactive, well organised, reliable and capable of multitasking individual projects autonomously. A great team player with a positive attitude.
Essential skills & experience:

• Excellent writing and proofreading skills
• Understanding of SEO with experience in keyword research
• Good working knowledge of Google Analytics
• Social Media management experience
• Experience in using Photoshop and other Adobe creative tools
• Photography and basic video editing skills a plus
• Creative flair with attention to detail
• IT literate with good working knowledge of Microsoft Office (Outlook, Excel, Word)
• Experience of working in a multi-brand environment
• Proactive, able to work as part of a team as well as on own initiative

Main duties include:

• Daily creation of content for social media for multiple brands, including scheduling content, conducting analysis, reporting and closely monitoring social media channels and engagement. Responding to customers enquiring via social media.
• Writing engaging, SEO optimised copy for company blog, websites and marketing communications.
• Support with managing and maintaining e-commerce sites, uploading new content to websites, updating products, creating new pages and optimising/editing existing content using the WordPress and WooCommerce CMS.
• Analysing traffic and engagement on our websites, producing reports with propositions on improvement and optimisation.
• Creating email marketing campaigns regularly using mailchimp.
• Carrying out market research and monitoring competitor activity, demand, brand positioning and awareness for current and future products.
• Help with managing digital advertising – Google Ads, Microsoft Ads and Facebook Ads.
• Product Photography, image processing and some graphic design work.
• Assisting with other tasks such as competitor analysis, SEO, data entry, liaison with other branches and production of marketing materials, e.g. catalogue, brochures, flyers, adverts, newsletter.
• Work alongside the rest of the team by assisting with photoshoots, content creation, event organisation.

The above is not an exhaustive list of duties, and you will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the organisation.
This role would suit candidates with Digital Marketing and creative experience who would utilise their skills in a variety of marketing projects.
Hours – Monday – Friday 8am – 5pm
Benefits

• £30,000 - £35,000 per annum depending on experience
• 4 weeks paid holiday
• Friendly working conditions
• Pension contributions