Digital Marketing Executive

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colourful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.

We are currently looking for a Digital Marketing Excecutive to join us at our facility in Wellingborough, UK.

The purpose of this role is to be in charge of three key areas of Digital Marketing: Social Media Management; Website Maintenance and Management and Digital Reporting. This includes the following responsibilities:

1) Key responsibilities:

a. Social Media Management:

• Manage social media accounts for UK & EU regions, ensuring engagement and consistency on Facebook, Instagram, and Twitter.
• Develop and share a social media calendar for team approval, and report on progress and growth.
• Maintain LinkedIn presence and post relevant content as needed.

b. Website Maintenance:

• Keep the website updated with the latest product information and campaigns.
• Create landing pages to support marketing efforts and respond promptly to website requests and issues.
• Assist in building new language versions of the website when required.

c. Digital Reporting:

• Prepare monthly digital reports using platforms like Google Analytics, Google Ads, and Facebook Ads to support the Global Digital Marketing Manager.

d. Other responsibilities:

• Amazon Listing Management: Enhance and maintain product listings on Amazon to drive organic growth.
• Email Campaign Management: Create, manage, and report on email campaigns using MailChimp, focusing on EU markets.
• Support to Regional Marketing Managers: Assist in creating marketing collateral using InDesign and coordinate promotional item requirements.
• Support the arrangement of marketing materials for trade shows and sales support activities as needed.

2) Key requirements:

• 3-4 years of experience in Digital Marketing.
• Fluent in English speaking.
• Proficiency in WordPress CMS.
• Familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Working knowledge of SEO & PPC.
• Strong copywriting and proofreading skills, with a passion for creating engaging content.
• Proficient in Microsoft 365 suite (Word, Excel, PowerPoint).
• Familiarity with Amazon Seller/Vendor Central is a plus.

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.

Job Types: Full-time, Permanent

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Wellingborough, NN8 1LD: reliably commute or plan to relocate before starting work (preferred)

Experience:

• Digital Marketing (Google Ads, PPC, SEO, WordPress, etc): 2 years (required)

Work authorisation:

• United Kingdom (preferred)