Digital Marketing Manager

Digital Marketing Manager

Cantello Tayler Recruitment are currently recruiting for a Digital Marketing Manager to join our client based in Windsor or Southwark, London.

The Digital Marketing Manager will lead and own the company and its associated brands digital strategy. Reporting directly to the Group Head of Marketing and collaborating closely with the Managing Director, this position will bridge the gap between sales and marketing, employing a targeted account-based marketing approach while overseeing the transition of SEO and PPC activities in-house.

The successful Digital Marketing Manager will be responsible for:

• Develop and execute a holistic Digital Marketing strategy to support sales, create a high-quality pipeline, and foster synergy between sales and marketing.
• Oversee and optimise all SEO and PPC activities, bringing these functions in-house for enhanced control and efficiency.
• Collaborate with internal stakeholders to ensure alignment of digital initiatives with overall business and marketing plans.
• Take ownership of planning, forecasting, and executing Digital Marketing activities to acquire new customers and achieve revenue targets while maintaining ROI standards.
• Enhance website visibility through strategic initiatives encompassing Technical SEO, Local SEO, Offsite SEO, website UX, and content optimisation.

Skills required:

• Proven track record in Digital Marketing roles, with a focus on performance-driven strategies.
• Successfully applied Digital Marketing strategies in the B2B sector, showcasing a deep understanding of industry-specific dynamics.
• Proactively engaged in business development initiatives, contributing to the growth and expansion of the organisation.
• Implemented targeted lead generation strategies, driving the acquisition of qualified leads in the B2B space, and converting them into valuable business opportunities.
• Extensive experience in developing and implementing successful SEO and PPC campaigns.
• Strong understanding of website visibility enhancement techniques and technologies.
• Demonstrated ability to work collaboratively across departments to achieve business goals.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Previous experience in transitioning SEO and PPC activities in-house is a plus.
• Solid experience with CRM platforms (preferably Marketing 365) and understand of mapping customer journeys and building emails.

The Digital Marketing Manager will have:

• Strategic mindset with a focus on driving results and achieving business objectives.
• Excellent communication and interpersonal skills to effectively collaborate with internal teams and external partners.
• Creative thinking and problem-solving abilities to navigate challenges in the digital landscape.
• Proactive and self-motivated, with a passion for staying abreast of industry trends and emerging technologies.
• Ability to thrive in a fast-paced and dynamic work environment.

Systems used currently:

• Adobe Suite
• Google Analytics
• Sprout
• Canva
• Microsoft Dynamics

If this Digital Marketing Manager role is of interest to you, please click apply or contact Charlotte Harding in our Egham office.