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SalaryJOB DESCRIPTION
Position Title: Digital & Customer Relationship Management (CRM) Specialist
Location: Lunn’s Head Office, Queen’ Lunn’s own brand s Arcade, Belfast, BT1 5FE
Department: Marketing
Date: March 24
Version: 1
Status: Permanent
Reports to: Marketing Manager
Direct Reports: None
Hours of Work:
Full time 5-day week
Monday to Friday 8:30am to 5:00pm
Hybrid working is available once a full induction into the company has been completed.
Role Specification
Role Purpose:
To work in collaboration with our Innovations, E-Comm and Retail teams along with 3rd party agencies. The Digital & CRM Specialist will play an important role in enhancing the digital customer experience, leveraging CRM (Salesforce) data and digital marketing initiatives to drive customer engagement.
Role Scope:
Working as part of the wider Marketing Team in our Head Office at Queen’s Arcade.
Area of Responsibility: Excelling at Brand Partner Strategies
Key Activities:
· CRM Strategy – Create and implement strategies to segment and personalise communications for different customers for Lunn’s own brand and brand partners.
Area of Responsibility: Elevating our own brands
Key Activities:
· Digital Marketing – Devise and implement paid social media campaigns across Facebook, Instagram and TikTok.
· Email Marketing – Assist with planning, execution, and analysis of email marketing campaigns, ensuring timely delivery and maximising open and click-through rates.
· Liaise with the E-Comm Team and digital agencies to ensure cohesiveness across Google Ads.
Area of Responsibility: Delivering a world-class customer experience
Key Activities:
· Journey Building – Set-up and optimise customer journeys, coordinating with the Marketing Team to gather content, ensuring consistency and relevancy in messaging across all channels.
· Data Analysis – Utilise CRM (Salesforce) data to generate insights and reports, providing actionable recommendations to improve customer engagement and retention.
Area of Responsibility: Building & Maintaining a world-class team
Key Activities:
· Work within a high performing team to build and maintain a world class Marketing Team.
· Continue to learn and develop within the role to become the best version of you both personally and professionally.
Area of Responsibility: Continual Improvement
Key Activities:
· Process Implementation – Aligning closely with internal stakeholders, assist in smooth transition of our CRM system (Salesforce).
· Contribute to the development and implementation of new processes and maximising the system’s capabilities.
Key Relationships
Primary
· Marketing Director
· Marketing Manager
· Junior Marketing Manager
· Social Media Assistant
· Marketing Assistant
· Imaging Executives
Secondary
· Innovation Team
· Web & Concierge Team
· Retail Team
Skills, Behaviours & Attributes
· Certification in Salesforce Marketing Cloud is preferable
· Maths & English GCSE C or above
· 1 years experience in a similar role
· Strong analytical skills with the ability to interpret data and draw actionable insights.
· Understanding of digital marketing principles and various online marketing channels.
· Familiarity with HTML/CSS for basic email template editing.
· Excellent communication skills and ability to work well with cross-functional teams.
· Detail-oriented approach with a focus on delivering high-quality results.
· Great planning and organisation mindset to workload.
· Hungry to learn and up-skill.
Please follow the link for an application form.
CV’s only will not be accepted.
Closing date is Monday 1st April 2024 at 5pm.
Lunn’s is an Equal Opportunity Employer.
Job Type: Full-time
Schedule:
- Monday to Friday
Education:
- A-Level or equivalent (preferred)
Experience:
- customer service: 1 year (preferred)
Licence/Certification:
- Driving Licence (preferred)
Work Location: In person
