Digital Marketing Manager

A Digital Marketing Manager is required for this leading technology business based in Warrington.
This role will develop and lead the ambitious Digital Marketing plans of the company and drive their success.
The successful candidate will be instrumental in building online brand awareness and stimulating lead generation via digital channels to achieve our ambitious growth targets. You will have sole ownership of all aspects of the online experience across paid and organic search, website development, link-building, EDM, digital ad placement and affiliates to generate high quality traffic and valuable conversions.
The role will also span regional campaign support, UX development of our partner portal and some social media activity, predominantly on LinkedIn. You will work closely with key stakeholders, including our content expert and specialist external agencies to ensure the brand experience across all digital touchpoints is industry-leading, relevant, and intuitive. With budget responsibility, you must be commercially minded and comfortable interrogating analytics to highlight learnings for optimisation, along with defined ROI.
Your key responsibilities will include:
·Develop a Digital Marketing plan which meets key business objectives and generates demonstrable inbound interest for the company.
·Prepare and present regular reports on Digital Marketing performance, really understand the digital user journey' and lead funnel
·Periodically review competitor online tactics
·Evaluate important metrics that affect the website traffic, lead tracking scores and target audience engagement
·Remain at the forefront of the latest and future marketing trends to ensure that the company can utilise industry leading techniques and technologies
This role offers a basic salary of £50,000 - £55,000 plus a £5K car allowance, hybrid working, 5 weeks holiday plus your birthday off and great culture to grow and develop.
To be suitable for this role you will have:
·A demonstrable track record of Creating, delivering, and evaluating the success of Digital Marketing plans
·A minimum of 4 years' experience in a Digital Marketing position, preferably in a B2B environment
·Excellent understanding of modern digital trends and technologies
·Decent knowledge of the regulatory aspects of digital advertising such as GDPR, Privacy & Electronics Communications and the CAP code
·Tight management of external agencies to ensure plans are delivered on time and to budget
·Solid understanding of WordPress CMS, HTML, CSS, and JavaScript is preferred
·Experience of Pardot marketing automation packages is preferred
·In-depth knowledge of analytical platforms across LinkedIn, Google, SEM
·Ability to review/analyse large data sets and distil this into clear and concise information which can feed actionable plans
·Self-motivated and driven to meet objectives and targets
·Enthusiastic and highly motivated with an eye for detail
·Excellent communication skills, both verbal and written, with the ability to influence in a range of situations
·Flexible in approach to change and challenge
·Adopting a flexible approach with the ability to travel occasionally throughout the UK
Email your CV today to be considered for this role - if you do not hear from us with 10 working days, please assume you have not been successful on this occasion.
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