Digital Marketing Manager

We have a fantastic opportunity for an experienced Digital Marketing Manager to join our dynamic marketing department. The role is working with a Gen Z target audience and will offer you the opportunity to develop, implement and manage a comprehensive digital marketing strategy to drive Fresh’s online brand presence, revenue growth, customer engagement, conversion, and retention.

Working alongside the wider marketing team and our agency partners, the Digital Marketing Manager will take ownership of all digital channels including paid and organic, social, search and display ensuring our marketing stands out online and delivers the best ROI for our clients. The role is also involved with Fresh's social media platforms so you will need to be well versed in leading and delivering creative and engaging social media campaigns as well as being hands-on on a day-to-day basis, crafting engaging copy and delivering a compelling tone of voice for our customers.

The role will also offer the opportunity to lead on website development and our digital touchpoints and collaborations throughout the customer journey for all products and services offered by the business.

Why work for Fresh

We have a dedicated training team to assist with your job training, and an in-house Learning & Development team to support you with personal and professional development including vocational qualifications as well as a health cash plan, and exclusive shopping discounts.

Fresh can offer you an exciting, collaborative, people-first environment where you can build your own career in a fast-growing industry.

About you

Fresh is a fast paced, dynamic organisation so to apply for this position, you’ll need to have proven experience as a Digital Marketing Manager or a similar role. We’d like candidates to be able to demonstrate a strong knowledge and understanding of digital marketing channels, tools, and strategies, and best practices as well as experience leading and managing SEO/SEM, marketing databases, segmentation, HTML and A/B and multivariate experiments.

Due to the nature of the role good analytical skills and the ability to interpret data to make informed decisions and optimisations are essential as is being a creative thinker with the ability to adapt in a fast-paced digital landscape.

About fresh

Fresh are a multi award-winning student accommodation provider with over 20,000 beds in our portfolio across the UK & Ireland. We’re looking for someone to support their residents and the wider operational team.

We create great places to live, built on the simple principle that the people around you can make a huge difference to your way of life. If you’re a people person who loves working collaboratively and is great at making things happen, then you’ll fit right in.