Digital Marketing Manager

Digital Marketing Manager

£40,000 – £45,000 plus performance-based bonus

Are you looking for a challenging, hands-on role with an established family business that is committed to growth?

Role Outline:

The Digital Marketing Manager assumes a crucial role, responsible for all activity across an ambitious business. The role offers a high degree of autonomy and will require:

• Continuous development of strategies that increase traffic to the company website
• Proactive management of digital assets and agencies, including SEO, PPC, Email Marketing and Website
• Management of digital campaigns that increase awareness and generate sales leads
• Identifying and capitalising on content gaps for the website
• Conceptualise and deliver Email Campaigns to generate new customer opportunities
• Improve the website for usability, content and conversion rates
• Achievement of defined KPIs that are aligned with growth objectives – i.e., leads generated
• Tracking and reporting on marketing performance, while optimising channels for ongoing improvement
• Robust management of a Digital Marketing budget – including forecasting and ROI
• Evaluation of the competitive landscape, market conditions and competitor solutions
• Digital leadership, ensuring the business will capitalise on new and breaking developments in Digital Marketing

Qualifications and Skills:

• Strong academic record with 2:1 degree or above
• 3+ years B2B Digital Marketing experience
• Demonstrable experience in Google Ads / Bing, Facebook Ads, Google Analytics, Tag Manager, Search Console
• Google Ads / Analytics certifications are an advantage
• Experience managing PPC, SEO, eCRM and Email Marketing agencies
• Experience managing website projects from concept through to execution
• Thorough understanding of the latest Digital Marketing concepts and best practices
• Must be highly IT literate and analytically minded
• Experience in growing and marketing to a target email database
• Excellent analytical and communication skills (written and verbal)
• The ability to challenge and articulate important concepts and ideas
• Genuinely passionate and enthusiastic about Marketing – wanting to share this with others
• Positive about working in a demanding, fast-paced yet friendly environment