Address
Form of work
SalaryLocation: West Midlands, United Kingdom
Salary: £40,000 - £45,000
Company:
We’re hiring on behalf of a thriving e-commerce business based in the West Midlands. As a specialist travel operator, it caters to a diverse and growing customer base.
Position Overview:
We are seeking a talented and experienced Digital Marketing Manager to lead Digital Marketing efforts and drive online presence to new heights. The ideal candidate will be innovative, strategic, and possess a passion for Digital Marketing in the e-commerce space.
Responsibilities:
- Develop and execute comprehensive Digital Marketing strategies to increase brand awareness, drive traffic, and boost conversion rates across various digital platforms.
- Manage and optimise Digital Marketing channels including SEO, SEM, email marketing, social media, and display advertising campaigns.
- Analyse key metrics and performance data to assess campaign effectiveness and identify areas for improvement.
- Collaborate with cross-functional teams including design, content, and product to ensure cohesive brand messaging and a seamless customer experience.
- Manage external agencies.
- Bachelor’s degree in Marketing, Digital Marketing, or related field.
- Proven experience in Digital Marketing, preferably within the e-commerce sector.
- Strong understanding of Digital Marketing channels, tools, and techniques.
- Proficiency in Google Analytics, Google Ads, and other relevant Digital Marketing platforms.
- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Creative thinker with strong problem-solving abilities and attention to detail.
- Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
