Digital Marketing Manager

minicabit is Britain’s largest cab comparison service enabling consumers and businesses to compare and pre-book high value cab trips with over 1,000 Cab Operators across 550+ towns & cities UK wide. We are the cab booking platform for millions of passengers, as well the partner for major travel brands such as booking.com, Heathrow Airport, Stansted Airport and Expedia.

To drive the fast-paced growth of our online marketplace, we are looking for a UK-based, innately growth-driven Marketing Manager, to lead growth marketing across all digital channels (paid ads, SEO, ASO, email marketing/CRM, affiliates, social media, content) at all stages of the funnel for our website and mobile app. The role can involve working fully remotely or on a flexible basis from our London office, with a small but smart team at a critical point in our growth.

Our journey so far :

• Highest rated service in our category on Trustpilot (4.6/5 from 8.6k+ reviews)
• First app to win investment offers on BBC TV’s Dragons’ Den
• 4 times recent winners for ‘Best Ground Transport company’ at Travolution travel tech awards, following previous wins for ‘Digital Business of the Year’ at the National Business Awards and ‘Best Self Booking Tool’ at the Business Travel Awards
• Raised £2m investment from high profile backers including Telefonica O2
• Won six figure investment from Innovate UK during pandemic lockdowns to build innovative, new capabilities to support Electric Vehicles and B2B bookings.

What you’d be doing :

• Define, prioritise and deliver all growth marketing efforts across customer acquisition/engagement and booking revenue growth/profitability across our B2C website, mobile app and B2B accounts
• Deliver cost-efficient, growth-driven campaigns across paid ads (web & app), SEO, ASO, email marketing/CRM, affiliates, social media, content, collaborating with existing agencies (where relevant) and other growth partners
• Measure and report performance of all growth marketing campaigns, assess against goals (ROI and other KPIs), and optimise CAC and LTV based on performance, leveraging various data analytics tools
• Analyse key performance metrics and suggest solutions to forecast revenues and boost customer acquisition, conversion and engagement
• Based on strong hypotheses, identify further growth opportunities and scale winning A/B tests
• Align with Cab supply management to optimise efficiency of our channels on a weekly basis
• Stay up-to-date with the latest Digital Marketing trends and technologies, and provide recommendations for innovative strategies
• Input into requirements for customer-facing features of our product roadmap across web and app.

Must be based in the UK. 5+ years’ experience in driving and executing growth strategy in a fast-paced, high growth and seasonal B2C e-commerce business in the travel & leisure space

• Results-focused and target-driven, with a proven track record of meeting revenue targets and improving Digital Marketing ROI
• Passionate about growth with a commitment to data-driven decisions
• Solid experience in driving booking revenue for web and mobile apps via
• SEO strategy & delivery, with a strong understanding of its technical and content opportunities
• Paid channels across PPC, App Stores, affiliate marketing platforms, social media ads
• CRM campaigns across web and mobile app
• Optimising conversion funnels and running A/B tests
• Experience with online Marketing tools including CRM, GA4, Google Tag Manager, Google Search Console, Mixpanel
• Knowledge of Canva and a good eye for copywriting and design to create/manage high-converting and engaging content
• Organised self-starter who can thrive in a fast paced, goal-driven environment and able to multi-task autonomously or as part of a team to deadlines
• Excellent verbal and written communication skills
• Computer literate, comfortable with Microsoft Office (Excel, Word, Powerpoint)

Nice to have

• Experience with creating/managing Zapier automations and managing basic SQL queries a plus
• Experience working with product teams

Job Type: Full-time

Pay: Up to £60,000.00 per year

Benefits:

• Employee discount
• Employee stock ownership plan
• Profit sharing
• Work from home

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus scheme

Application question(s):

• Are you based in the UK
• What size monthly budget (£) have you been directly responsible for across paid channels?
• What's the largest no. of B2C users you've directly managed CRM campaigns for, for web and mobile app users?

Experience:

• Digital marketing in Travel: 5 years (required)
• PPC Campaign Management: 5 years (required)
• SEO strategy & delivery: 5 years (required)

Work Location: Remote

Application deadline: 03/05/2024