As a Digital Marketer you will:
- Increase the profile of the NPO organisation on a national level, using marketing to increase awareness of Kala the Arts, driving and increasing audiences and drawing attention to specific activities.
- Maintain the new Kala the Arts website, creating and uploading new copy. Manage our social media presence through regular blogs and campaigns.
- Plan and execute all Digital Marketing, measure and report performance of campaigns.
- Keep up to date with emerging technologies, identify and offer training to young participants on Instagram and TikTok to record on performance days.
- Liaise with international artists, designers, videographers, photographers and press contacts
- Design targeted marketing for ACE activities and marketing pack.
- Assist with paid media, including liaising with digital advertising agencies, funds permitting.
- Conduct keyword research and web statistics reporting.
- Regularly report on audience data, local, national and international projects.
- Work closely with the CEO on all the above and liaise and discuss to increase creative output and legacy of the organisation.