Digital Marketing Officer

Job summary:
We’re looking for a data savvy, experienced Digital Marketing Officer to join our growing Marketing and PR Team. Reporting into the Digital Marketing and Social Media Manager and supported by other experts across The Brain Tumour Charity, you’ll use your skills to drive the acquisition of new supporters across social and web channels, achieving targeted conversion as part of a variety of marketing and fundraising campaigns.
Who we're looking for:
Dynamic and solutions-focused, using your initiative to problem-solve comes naturally. You’re happiest when collaborating with others to conceptualise and implement fresh, new ideas to drive results. You’re also an excellent content creator with a knack for adapting content for multi-channel use.
Key accountabilities:
Work with the Digital teams to implement tailored comms journeys as we continue to grow and segment our database of supporters
Act as the lead for all fundraising paid social media and web campaigns, working closely with the wider marketing and CX teams to ensure a cohesive and optimal approach to content creation, targeting, and overall campaign management
Support with planning and executing on ongoing brand social media and web campaigns across existing and emerging channels, driving continuous reach and engagement
Develop briefs and guidance to ensure the wider team can supply suitable content for paid media campaigns
You'll be a great fit if:
We encourage you to apply to the role even if you do not meet all of the criteria.
Experience:
A track record of developing, maintaining, and optimising paid media campaigns across platforms including YouTube, Google Advertising, Facebook, Instagram, TikTok, and more
Success with growing a brand’s reputation, following and engagement online through digital advertising and social media efforts
Experience of working with external media or marketing agencies and contractors
Experience in training colleagues when it comes to learning paid social media and digital advertising best practice
Knowledge, Skills & Abilities:
An excellent understanding of current online marketing trends, strategy and best practice across the different channels
Ability to use data and experience to develop and execute influential paid social media plans
Foundational understanding of structuring and managing retargeting pixels, conversion and cross-platform tracking
Knowledge of social media, web, and digital advertising key performance indicators and how to derive insight from reporting tools such as Sprout, Hootsuite, SEMRush, Google Analytics, and ads management platforms
*Please note that the responsibilities listed are not exhaustive and this job description may be subject to change as the role evolves over time.
What we'd like to give you:
You’ll be joining a collaborative, bold and innovative team of individuals who put our community first and are connected by a passion to make a real difference.
Location: While contracted to our office in Fleet, Hampshire, our team supports a blend of office and home working provided you have adequate broadband and IT capability, with an average of 2-3 days in the office each week.
Working hours: This role is 37.5 hours per week, with some out of hours working.
Benchmarked salary: c.£32,000 (dependent on level)
Our amazing benefits:
• 25 days annual leave (pro-rated for those who are part-time). Increases yearly with length of service
• Celebrate your work anniversary in true Charity style
• Occupational Sick Pay
• Hybrid working
• Flexible working
• Charity pension
• 1 day life leave per year to celebrate a special moment of your choice
• Wellbeing support including professional counselling
• A personalised on-boarding programme
• Cycle to Work Scheme
• Perkbox – our team discount portal
• Health care vouchers
*Some of these benefits are non-contractual and are subject to change
Diversity & Inclusion:
The Brain Tumour Charity is committed to promoting diversity and inclusion in all aspects of our organisation. We particularly welcome applications from individuals belonging to minority ethnic groups, LGBTQ+ communities, people with disabilities, and other underrepresented communities.
How to apply to our team:
Please apply by clicking the red ‘join our team’ button on our website, attaching your CV and a covering letter explaining why you want the role, what you would bring to the team and how your skillset and experience will enable us to make a real impact for those affected by brain tumours.
We are keen to ensure that our recruitment process is inclusive so if you’d find it beneficial to submit your application in a different format, please drop us a line at careers@thebraintumourcharity.org.
Advert close date: 11 April 2024
First interview date and location: TBC over Zoom
Second interview date and location: TBC at our office in Fleet
The post holder will also;
Contribute to achieving the objectives of The Brain Tumour Charity
Live and breathe our values by being bold, collaborative and innovative, with a community-first approach to everything you do
Undertake any additional and ad hoc tasks as required
Participate in team meetings and other meetings as required
Monitor and evaluate activities and provide written reports
Represent The Charity at external events in a professional manner
Work within an equal opportunities framework
Adhere to all The Charity’s policies, procedures and working
Ensure all records are held in compliance with GDPR, The Fundraising Regulator Code of Practice and The Brain Tumour Charity policies.
We process your data in accordance with the Data Protection Act 2018 and the General Data Protection Regulation. For full details, please read our privacy policy for job applicants.
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