Digital Marketing Officer

Recently named Charity of the Year by Just Giving Awards 2022, we’re committed to moving further, faster to accelerate change for everyone affected by a brain tumour. Brain tumours kill more children and adults under 40 in the UK than any other cancer. We know that a cure can’t wait.

Do you want to join an award-winning team that’s dedicated to helping those living with brain tumours live longer, better lives? Do you love finding and testing new ways to reach and engage with people across digital channels? Then we’ve got the perfect opportunity for you to showcase your many talents and have your great ideas heard!

We’re looking for a data savvy, experienced Digital Marketing Officer to join our growing Marketing and PR Team. Reporting into the Digital Marketing and Social Media Manager and supported by other experts across The Brain Tumour Charity, you’ll use your skills to drive the acquisition of new supporters across social and web channels, achieving targeted conversion as part of a variety of marketing and fundraising campaigns.

You don’t necessarily need to have worked in a charity for this role — experience with using content marketing and different digital channels to maximize brand awareness, and the ability to manage multiple, high performing campaigns on a day-to-day basis is most important.

Dynamic and solutions-focused, using your initiative to problem-solve comes naturally. You’re happiest when collaborating with others to conceptualise and implement fresh, new ideas to drive results. You’re also an excellent content creator with a knack for adapting content for multi-channel use.

You thrive in a fast-paced environment, get excited by the pace of change of new, emerging digital advertising and social media trends, and embrace any opportunity to adapt them to fulfil our goals.

You’re a total pro at working with and exploring different digital advertising platforms — from Meta and TikTok Ads Manager to Google and YouTube — and always take a data-driven approach when determining the best way to use them to achieve a campaign’s goals.

Working closely with the Digital Marketing and Social Media Manager and other campaign owners across The Charity, you are comfortable using your experience of planning digital media elements of multi-channel marketing and fundraising campaigns.

• Work with the Digital teams to implement tailored comms journeys as we continue to grow and segment our database of supporters
• Act as the lead for all fundraising paid social media and web campaigns, working closely with the wider marketing and CX teams to ensure a cohesive and optimal approach to content creation, targeting, and overall campaign management
• Support with planning and executing on ongoing brand social media and web campaigns across existing and emerging channels, driving continuous reach and engagement
• Develop briefs and guidance to ensure the wider team can supply suitable content for paid media campaigns
• Collaborate with external agencies to drive campaign results, when required
• Work with digital teams to build and report on a ‘test and learn’ approach into all digital media activity (where appropriate)
• Daily management of The Charity’s Google Ads Grant and Paid accounts in order to drive targeted traffic to the website
• Work with wider social media and PR team to develop The Charity’s always on content marketing strategy, taking an active role in briefing teams on requirements for ad creatives (video, imagery, key messages)
• Assist with building and managing retargeting campaigns to promote our range of support services for people living with brain tumours, delivering the right support and information at each stage of their journey
• Produce reporting and analysis on digital media campaigns using analytical tools in order to continually optimise activity and provide learnings to inform activity on other channels
• Support other digitally-minded colleagues across The Charity, offering best practice, training, and advise when it comes to planning and managing fundraising multi-channel campaigns
• Stay up-to-date with the latest social media trends and best practices to optimise content and strategy

We encourage you to apply to the role even if you do not meet all of the criteria.

Experience:

• A track record of developing, maintaining, and optimising paid media campaigns across platforms including YouTube, Google Advertising, Facebook, Instagram, TikTok, and more
• Success with growing a brand’s reputation, following and engagement online through digital advertising and social media efforts
• Experience of working with external media or marketing agencies and contractors
• Experience in training colleagues when it comes to learning paid social media and digital advertising best practice
• Experience with dashboarding tools such as Power BI, Google Analytics, and Looker
• Experience of working with CRM, CMS and other Digital Marketing systems
• Previous experience working with influencers and celebrities as part of maximizing brand awareness
• At least 2+ years experience in executing paid digital media campaigns across social media and PPC platforms
Google Ads certification, or comparable credentials and experience

Knowledge, Skills & Abilities:

• An excellent understanding of current online marketing trends, strategy and best practice across the different channels
• Ability to use data and experience to develop and execute influential paid social media plans
• Foundational understanding of structuring and managing retargeting pixels, conversion and cross-platform tracking
• Knowledge of social media, web, and digital advertising key performance indicators and how to derive insight from reporting tools such as Sprout, Hootsuite, SEMRush, Google Analytics, and ads management platforms
• Excellent relationship management and communication skills, with the ability to build strong relationships and people at all levels of seniority and influence within the organisation
• Adept at using creative content tools such as Canva, Instagram Reels, TikTok, Adobe Photoshop and other comparable software

Please note that the responsibilities listed are not exhaustive and this job description may be subject to change as the role evolves over time.

You’ll be joining a collaborative, bold and innovative team of individuals who put our community first and are connected by a passion to make a real difference.

Location: While contracted to our office in Fleet, Hampshire, our team supports a blend of office and home working provided you have adequate broadband and IT capability, with an average of 2-3 days in the office each week.

Working hours: This role is 37.5 hours per week, with some out of hours working.

Benchmarked salary: c.£32,000 (dependent on level)

Our amazing benefits:

The Brain Tumour Charity is committed to promoting diversity and inclusion in all aspects of our organisation. We particularly welcome applications from individuals belonging to minority ethnic groups, LGBTQ+ communities, people with disabilities, and other underrepresented communities.

We strive to create a workplace that celebrates diversity and provides equal opportunities for all candidates and we encourage all individuals to apply even if they don’t meet all the criteria.

You can find more about what we're doing to become a diverse organisation here.

Whilst we'd love to have you on board, we want to be upfront as we’d hate to waste your time applying for a role where we can’t take you on. At the moment, we're unable to offer visa sponsorship for any of our positions. We're currently seeking candidates who are already authorised to work in the UK without the need for sponsorship, who can remain on a permanent basis.

Please apply by clicking the red ‘join our team’ button, attaching your CV and a covering letter explaining why you want the role, what you would bring to the team and how your skillset and experience will enable us to make a real impact for those affected by brain tumours. We'd like to encourage you not to use AI to write your cover letter as we want to get to know you, the real you!

We are keen to ensure that our recruitment process is inclusive so if you’d find it beneficial to submit your application in a different format, please drop us a line at careers@thebraintumourcharity.org.

Advert close date: 11 April 2024

First interview date and location: TBC over Zoom

Second interview date and location: TBC at our office in Fleet

The post holder will also;

• Contribute to achieving the objectives of The Brain Tumour Charity
• Live and breathe our values by being bold, collaborative and innovative, with a community-first approach to everything you do
• Undertake any additional and ad hoc tasks as required
• Participate in team meetings and other meetings as required
• Monitor and evaluate activities and provide written reports
• Represent The Charity at external events in a professional manner
• Work within an equal opportunities framework
• Adhere to all The Charity’s policies, procedures and working
• Ensure all records are held in compliance with GDPR, The Fundraising Regulator Code of Practice and The Brain Tumour Charity policies.

We process your data in accordance with the Data Protection Act 2018 and the General Data Protection Regulation. For full details, please read our privacy policy for job applicants.

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