Address Position Summary
Reporting to the Head of Brand and Category for Home Appliances, the Marketing Manager will develop, drive and implement 360 marketing activities across both ATL and BTL, to ensure the success of the division. The DA (Digital Appliances) division comprises of many sub categories including: Laundry, Refrigeration, Cooking, Cleaning and Vacuum Cleaners. Samsung holds number one position in the total Refrigeration category, Premium Washing Machines and Heat Pump tumble dryers. The Cooking and Cleaning categories are in their infancy stage and thus this role covers a wide range of marketing activities to raise awareness and consideration across all categories. The Marketing team comprises of the Channel Marketing Team who own relationships with key accounts and the Brand Marketing Team which the role forms part of. This role should proactively seek new opportunities to grow the categories to maximise the return on investment. This role will also be a guardian of the brand and flawlessly complete and implement plans adhering to the wider Samsung brand guidelines.
Working closely with the wider teams within the DA division including: Sales, Finance, Supply Chain, Product and Service. It will also work with the Central Marketing team which covers Digital, PR, Social, CRM and CSR.
This is an exciting time to join the DA brand team at Samsung, we have shown great growth over the past couple of years and have plans to grow this further across all categories.
Role and Responsibilities
- Lead the paid media strategy from start to execution across multiple channels, including PPC, Display, BVOD, YouTube, Pinterest and Meta. Your primary focus will be on campaign performance management.
- Review and approve with HOM all paid media activity. Identifying trends and insights to optimise spend and performance.
- Create content for media activity, including localising HQ content and working with agencies to build new material.
- Drive forward the consumer reviews process and come up with new ways and tactics to increase the number of reviews we receive, especially around new product launches.
- Manage the DA partnership strategy, engaging with current partners and devising approaches to cultivate new ones. Build collaborative relationships that are mutually beneficial to both partners and helps both reach their objectives.
- Act as the central contact for CRM campaigns, drafting quarterly briefs to ensure that the DA strategy and key messages are effectively conveyed to consumers. Maintain a consistent share of voice for DA, continually looking to optimise performance through regular reporting and analysis.
- Work closely with the Social team to work on the influencer strategy and build a digital community of DA ambassadors, partnering with them to create relevant and inspiring content.
- Support the DA marketing team to deliver ‘bold and brilliant’ marketing activities for flagship launches as well as ‘always on’ activities that deliver against marketing objectives
- Collaborate with marketing colleagues in corporate marketing team to ensure, campaign message can be seamlessly driven across all customer touchpoints.
What we need for this role
To be successful, you will possess the following skills and attributes:
- 360 marketing experience, with a particular focus on digital media and partnerships
- Experience of handling marketing budgets
- Proficient in dealing with and handling agencies, holding them to accountability
- Ability to handle multiple internal and external partners in order to successfully deliver on key projects
- Strategic problem solver, ability to multi-task and project manage large & sometimes complex activities
- Great communicator in person but also written and over emails
- Organised and forward thinking
- Commercially minded and able to link activity to results
- Strong attention to detail
- Ability to succeed in highly complex and very fast paced environments
- Strong communicator with proven presentation skills
Skills and Qualifications
To be successful in this role the candidates ideally has:
- Experience in a B2C consumer marketing role with a focus on digital marketing
- Experience in brand and digital marketing in technology, FMCG, entertainment or an agency role
- Contributed to delivering successful marketing campaigns and/or product launches
- Partner management skills
- Ability to set vision and strategy
- Able to work independently
- Curiosity and a desire to be part of a team that creates brilliant marketing campaigns
Benefits of working at Samsung include
- Hybrid working – 3 days in the office and 2 days at home per week
- Bonus scheme linked to individual, team and company performance
- Car allowance (delete if not appropriate)
- Pension contribution
- Three volunteering days each year
- Holiday - 25 days plus bank holidays and an additional day off for your birthday
- Access to discounts on a wide range of Samsung products
- Access to a discount shopping portal
- Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency
A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
