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Form of work
SalaryDigital Marketing Specialist (37 hours per week, Fixed Term Contract (FTC) – Maternity Cover – 12 months)
Location: Hybrid working with Salvus House, Durham as a base
Contract: 12 month fixed term contract – Maternity cover
Salary: £34,485 - £43,107 (pro-rata) plus a discretionary bonus potential of up to 8% of annual salary
Job Level: D
Reporting to: Marketing Manager
We want our people to have a great work-life balance and support flexible working in terms of a hybrid model and varying start and finish times in some teams where possible. Please discuss this further with the hiring manager during your interview.
ABOUT US
Wave is a leading national business water retailer helping over 300,000 customers across the UK to benefit from the non-household water market. We’re dedicated to helping businesses lower water use, be more water efficient and reduce costs – all which helped us earn Water Retailer of the Year 2021 and again in 2023. Our vision is to be the most customer-focused utility delivering value and efficiency in everything we do, making a positive difference to the environment and society.
The culture at Wave is like nowhere else. We’re committed to a happy, healthy place to work, and have a working environment which supports continuous learning and development, one where people can really flourish. Our people are at the centre of everything we do. Joining us means you’d be part of a team of over 300 people working flexibly across two UK based offices. You’ll find a real focus on employee wellbeing and some great benefits too. We expect great things from you and we give great things back.
WHAT’S IN IT FOR YOU?
Wealth
- Excellent pension scheme - we will double match your contribution, up to a maximum of 5% employee contribution and 10% from Wave
- Bonus potential
- Perkbox membership with a vast range of perks - high street savings (fashion retailers, supermarkets and restaurants), discounted cinema tickets, travel and holiday discounts and online fitness classes
- Income protection scheme
- Personal accident insurance
- 4x salary life assurance
- Free onsite parking
Time off
- 24 days holiday rising to 26 (plus bank holidays)
- A day off for your birthday
- Half a day on Christmas Eve and New Year’s Eve
- The option to buy holidays
- 1 day paid volunteering
Wellbeing
- Hybrid/Flexible working
- Healthcare cash back scheme
- Cycle to work scheme
- Annual conference and Christmas party
- 24/7 Employee Assistance Programme
- Free flu shots
Family Friendly
- Enhanced maternity and paternity pay
- Enhanced shared parental and adoption leave
- We care about you as an employee and have a range of resources available to both you and your family
THE ROLE IN A NUTSHELL
The Marketing team are responsible for promoting Wave and our services to new and existing customers across multiple channels.
The team is looking for a Digital Marketing Specialist to support Marketing Manager and wider marketing team for 12 months as maternity cover to effectively attract and engage target customer groups and identify and maximise revenue opportunities using digital channels.
We’re looking for someone who’s experienced in campaign planning and delivery, email and content marketing, SEO and web development.
This role will suit you if you’re proactive and collaborative with a creative flair as well as analytical ability.
WHAT WILL YOUR TYPICAL DAY LOOK LIKE?
No two days will be the same in this role, but your main focus will be on enhancing Wave’s website and driving leads or engagement through online campaigns. This may include:
- Collaborating with teams across the business to devise, develop and deliver Digital Marketing activities that contribute to revenue growth and engagement with target groups using appropriate tools, channels and platforms.
- Leading campaign development and engaging wider stakeholders to plan a range of multi-channel campaigns for prospects and customers.
- Reporting campaign results by reviewing key metrics and analysing performance to evaluate effectiveness and ROI.
- Monitoring and driving regular reviews of web content to keep online information updated.
- Working with Wave’s marketing agency to make sure our content is optimised for search in line with our keyword strategy.
- Contributing towards Wave’s content strategy using insight from website analysis and third party agency.
- Reviewing and monitoring company and competitor website/s and contributing ideas to develop the website e.g. navigation, page components, wireframes etc.
- Using content management tools to manage the website in line with content plans, brand guidelines and overall objectives.
- Building relationships with teams across the business to understand their goals and help them achieve their communication objectives in a structured, on-brand and well thought out way.
- Working closely with the Data Governance team to ensure all activity is GDPR compliant.
- Creating branded assets using the Adobe suite or MS Office.
WHAT DO WE NEED FROM YOU?
- Experience planning and delivering multi-channel marketing campaigns
- Contribute towards website development requirements and drive change forward.
- Array of Digital Marketing skills including email, SEO and content marketing.
- Confident owning creation and delivery of web content using CMS platforms such as Drupal/ Wordpress
- Ability to plan, write, enhance and report upon B2B email campaigns using Zoho / Sendgrid.
- Love of data to be able to dig into campaign performance and Google Analytics to measure and improve performance.
- Excellent copywriting and proofing skills and a great eye for detail.
Please refer to the essential criteria in the job description as this is what you will be shortlisted against.
Wave is committed to making a positive difference to the environment and society in which it operates. If you are excited to join a dynamic growing business which cares about its people, we would love to hear from you.
BE YOURSELF – OUR DIFFERENCES MAKE US STRONGER
Wave is proud to be an inclusive employer and actively encourage applications from all backgrounds. We will take into consideration any adjustments or individual requirements at any stage of your recruitment journey. If you require any additional support related to menopause, neurodiversity, or any other reason, please do let us know by contacting [email protected].
Please ensure you attach your CV and a covering letter so we can get to know more about your skills and experience and why you are suitable for this role. We will not be able to consider applications without a covering letter.
Closing date: 4pm on 03 May 2024
Interviews are planned for between 13th and 24th May
