Direct Marketing Officer

We are looking for a confident and driven marketer who is eager to join a hard-working and ambitious Direct Marketing team. As the fastest growing medical research charity in the UK, we’re proud that the Direct Marketing team is continuing to produce highly successful campaigns, driving income and acquiring the most engaged new supporters.

Working with different teams across the charity, you’ll be planning, managing and delivering Direct Marketing campaigns across a range of media including digital, face-to-face, and print. Activities in the acquisition portfolio are diverse; from developing the donor’s online user journey to delivering motivating fundraiser training, your campaigns will drive income and attract new, engaged supporters to the charity.

As well as running the day-to-day campaign activity, the post holder will be responsible for compiling regular reports, across a range of financial and non-financial KPIs. Alongside this, they will ensure compliance and adherence to the most recent regulations and codes of practice is top of the agenda.

The successful candidate will have a desire to learn and develop, as well as the confidence to whole-heartedly launch themselves into an energetic team with ambitious goals.

You’ll be part of a team that works across a multitude of channels; speaking to range of audiences with one theme in common – compelling people to support our work and bring about life-changing dementia treatments.

Main duties and responsibilities of the role:

Campaign Management

• Plan, manage and deliver successful campaigns across a range of channels including face-to-face, digital and print.
• Successful management of fundraising agencies and suppliers; ensuring relationships are effective and productive.
• Deliver motivational fundraiser training and develop engaging fundraiser materials with agency stakeholders to ensure high-quality fundraising.
• Ensure compliance and adherence to regulation and codes of practice is considered in all campaign activities, to include mystery shopping and call listening.
• Work closely with Data and Digital teams to ensure effective processes are worked to and full campaign evaluation is possible.
• Donation page monitoring, reporting and development, to include looking at ways in which to improve the donor’s online user journey.
• Continuous improvement through test and learn principles across all activities.
• Integration of campaigns across the charity to drive maximum value.
• Development of compelling communications and materials to support all activities.

Planning and Budgeting

• KPI tracking, trend analysis and interrogation of results at all levels.
• Live programme optimisation to ensure targets are met.
• Input to annual planning and development of individual giving campaigns.
• Assist Direct Marketing Manager with compilation of detailed income and expenditure campaign budgets.
• Work with Direct Marketing Manager in developing the Acquisition programme and strategy.
• Input to monthly forecasting and regular reporting across a range of financial and non-financial KPI’s.

Finance and Reporting

• Ensure daily campaign tracking and reporting.
• Routine end of campaign reviews and analysis.
• Ongoing reporting on long-term success measures such as attrition and ROI.
• Invoice reconciliation and processing for timely payment.
• Non-financial KPI trend reporting - such as opt-in rates and quality scoring.

What we are looking for:

• Reporting and ability to understand complex data sets.
• Understanding of compliance in fundraising.
• Campaign management.
• Briefing and working with external suppliers.
• Direct marketing across a range of media and routes to market.
• Copy writing and proof reading.
• Good organisational skills and the ability to prioritise workload.
• Focus on results and continuous improvement.
• Excellent attention to detail.
• Excellent written and verbal communication skills and the confidence to communicate with people of all levels.
• Agency management skills.
• Use of CRM or database systems.
• Strong team player and self-motivator.
• Flexibility to work some unsocial hours and willingness to travel independently.

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £29,000 per annum, plus benefits

Please download the Vacancy Pack for more information.

The closing date for applications is the 24th March 2024, with interviews likely to be held week commencing the 8th April 2024. We would encourage you to submit your application at the earliest opportunity as the closing date may be brought forward at any time. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.  Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, your CV will be anonymised as part of the selection process.  Should you need any adjustments at either the application or interview stage, then please do contact us via our website.

How to apply:

Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK:

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure. 

In 2022, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement and were also listed in the prestigious Best Companies lists:

• 48th in the 100 Best Large Companies to Work For in the UK.

• 19th in the 100 Best Companies to Work For in the East of England.

• 3rd in the 50 Best Companies to Work For in the Charity Sector.

In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.

In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.

In 2020, we demonstrated our commitment to changing the way we think and act about mental health in the workplace and signed the Time to Change Employer Pledge. 

ARUK really does look after its people, where you will be able to add value and make a difference. 

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK