Ecommerce Data Analyst

Central Employment are working with a leading eCommerce Print specialist based near Newcastle, as they look to recruit an eCommerce Data Analyst.

As there first dedicated Data Analyst, you will play a crucial role in optimising our e-commerce business by analysing data, identifying trends, and implementing those actionable insights. You will collaborate closely with cross-functional teams, including marketing, sales and product management, to drive revenue growth, improve customer experience, and enhance operational efficiencies.

eCommerce Data Analyst:

• Collect and analyse data from various sources, including website analytics, sales data, and customer feedback, to identify trends and insights related to customer behaviour, product performance and market dynamics.
• Develop and maintain key performance indicators (KPIs) to measure the success of our e-commerce pricing. Monitor and report on KPIs regularly, identifying areas for improvement.
• Conduct market research and competitor analysis to stay informed about industry trends, pricing strategies, and competitor price movements. Use this information to make informed recommendations.
• Liaise with Marketing teams to develop and implement pricing strategies and promotions to maximise sales and profitability.
• Generate regular reports and dashboards to communicate findings and recommendations to line manager and other stakeholders.

Requirements

After training has been provided you will be expected to lead the charge on price driven growth, balancing order volumes, margin levels, conversion rates and market competitiveness.

An eye for detail and an analytical mindset is essential as well as a growth mindset and appetite to learn and apply new technologies.

Essential Criteria:

• Proficiency in data analysis tools and software, such as Excel, SQL, and data visualization tools (e.g. Power BI).

• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.

• Knowledge of e-commerce platforms and industry trends.

• Strong attention to detail and a passion for data-driven decision-making.

• Excellent communication and presentation skills, with the ability to convey complex information to non-technical stakeholders.

Desirable criteria:

• Bachelor’s degree or equivalent in Business, Economics, or a related field.

• Proven experience in e-commerce analytics, data analysis, or a related role.

• Experience working with component-based pricing or “cost up” pricing in a manufacturing environment.