Ecommerce Manager

We are excited to be working closely with a fantastic brand based in Leicester. They sell ladies, mens and childrenswear fashion as well as fabulous accessories.

They are going through a massive period of growth, one of the roles we are supporting them with is for an Ecommerce Manager role.

Responsibilities

• Responsible for the online sales of the brand.
• Oversee the look and feel of the company website and are responsible for generating sales via online channels.
• Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
• Develop and implement ecommerce strategy in order to improve website performance
• Work with developers to improve website speed
• Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
• Re-Platforming website to new CMS, making website mobile capable
• Research market in order to discover new trends and technologies in order to improve website performance
• Analyse various data in order to deliver data driven strategies and to deliver top performance and achieve KPIs
• Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
• Develop content calendar and oversee website uploads and landing pages development
• Report on performance vs budget and forecast to the wider business.
• Manage the E-comms team and conduct regular appraisals

Process

• Strategy and sales plan for B2C and C2C channels
• Develop a content calendar 6 months ahead, in line with the product and marketing strategy
• Drive monthly activity calendar meetings to ensure cross functional readiness and the right product is including in promotions / events.
• Provide weekly reports on KPIs: ATV, IPC, CTR, Traffic etc.
• Provide reporting on activity performance, including ROI
• Collaboration with other business functions

Tools & Support

• Shopify data
• PVX
• Ecommerce activity calendar
• India team for web development, pricing, integration & data management
• Digital marketing agency
• OMS – future

This is an extremely important position within the business, where trust is imperative.

For more information please send your CV to Jodie Howell.

We regret that only suitable candidates will be contacted, if you don’t hear from us within 7 days unfortunately you haven’t been successful.

We can only consider candidates with a right to work in the UK