Ecommerce Marketing Manager

Ecommerce Manager

Cytoplan is a leading supplements company committed to providing high-quality, scientifically researched nutritional supplements to enhance the well-being of our customers. Our dedication to health and wellness is reflected through our wide range of products designed to meet the diverse needs of our clientele. Our commitment to innovation drives us to harness cutting-edge digital strategies to enhance e-commerce effectiveness and efficiency. As we continue to grow we are seeking an Ecommerce Manager to spearhead our initiatives in optimising online sales conversions through advanced technological solutions.

Location: Hybrid - office based in Blackpole, Worcestershire 3 days per week

The Role

The Senior Manager will play a pivotal role in engineering and executing sophisticated e-commerce strategies that significantly enhance website performance and sales conversion rates for Cytoplan. The ideal candidate will bring a robust understanding of Ecommerce and digital marketing analytics, and a proven ability to translate traffic into tangible sales results. This role demands a combination of strategic thinking and a data-driven approach to craft and implement solutions that elevate our e-commerce platform.

Key Responsibilities:

• E-Commerce Strategy: With the Head of Marketing, develop an execute e-commerce strategy inline with company goals, fully owning the implementation and execution of them.
• User behaviour analysis Deep dive into user behaviour across the web channel.Use heatmaps, session recordings, and funnel analysis to identify bottlenecks and optimise user journeys. Use insights to drive marketing strategies and tactics that improve experience and conversion.
• Analytics. Use data analysis tools to carry out web traffic analysis, highlighting area's ripe for optimisation based on performance data.
• Testing: A/B and multivariate testing to refine website elements
• Recommendations - use tools and analysis to increase basket size, include recommendations engines and on-site search capabilities, implementing changes that improve the customer experience and conversions.
• Online trading: analyse product performance data to identify top or slow selling products, high or low converters, working with product and marketing teams to aide fast decisions and product optimisations that support sell-through.
• Customer segmentation and personalisation. Develop techniques to serve different customer segments with relevant targeted content.
• Work with IT to lead on technical audits and performance optimisation of the e-commerce platform.
• Collaborate: Work closely with the marketing, product and IT teams to ensure alignment and clarity of workstreams that support each other in our shared growth goals. Bring actionable data to present at weekly meetings.
• Competitors. Monitor competitors and developments in the industry to ensure we stay ahead of the game.

Person Profile:

• Bachelor's or Master's degree in Computer Science, Digital Marketing, E-Commerce, or a related technical field.
• A minimum of 3 years experience in a technical e-commerce role, with a solid foundation in e-commerce platforms (Magento, Shopify, WooCommerce).
• Expertise data analytics (Google Analytics) and ideally CRO tools.
• Strong analytical and presentation skills with experience in customer segmentation, and financial forecasting.
• Exceptional problem-solving capabilities and strategic foresight.

What We Offer:

• £40-45K plus discretionary bonus
• Flexi time outside of core hours
• Hybrid working
• 25 days holiday, with the option to buy and sell up to 3 days (for a fulltime employee)
• £200 complementary therapy allowance
• Contributory pension scheme
• £20 per month towards gym membership
• Access to 24-hour online doctor
• Complementary therapies
• Cycle to work scheme
• Employee assistance programme
• Brand spanking new offices!
• Lots more!

PLEASE NOTE ALL THIRD PARTY AND DIRECT APPLICATIONS WILL BE FORWARDED TO OUR RETAINED CONSULTANTS AT CULTURE RECRUITMENT GROUP.