Email Marketing Executive

Your new company
Hays are supporting an exciting organisation in Ipswich, Suffolk, who are going through a period of growth and looking to expand their marketing team.
Your new role
As the Email Marketing Executive you will work as part of the head office team, supporting the Marketing Manager to deliver impactful and targeted Email Marketing campaigns. This will include:

• Plan, execute and manage impactful Email Marketing campaigns to existing clients and prospects across different project, client and industry sectors.
• Ensure data across marketing and sales platforms (Dynamics 365) is accurate, relevant and up to date to deliver segmented Email Marketing campaigns.
• Report on the success of Email Marketing campaigns and propose changes to help increase the Email Marketing reach and campaign success. Analyse how Email Marketing has helped drive new opportunities and orders at account and contact level.
• Work alongside members of the marketing, sales and operations teams to develop and deliver new content.
• Implement automated campaigns across the 'lead to order' process. From nurturing lead generation and marketing qualified leads through to using Email Marketing to increase our conversion of quotes to orders.
• Successfully implement tracking to all campaigns to ensure the measurement of all Email Marketing activity.
• Clearly demonstrate the impact of Email Marketing on our marketing and sales funnels measuring ROI and its impact on other marketing and sales metrics.
• Understand the technical aspects of e-mail marketing to help improve delivery and other key Email Marketing metrics.

What you\'ll need to succeed
You will need previous experience in a B2B Email Marketing position, with knowledge of email platforms such as Dynamics. It is also key that you have an understanding of marketing and sales funnels, and are able to use insights and analytics to drive improvements. You will be managing multiple automated Email Marketing campaigns from concept through to campaign analysis so will also need to be analytical and passionate about data.
What you\'ll get in return
The opportunity to join a growing and exciting business based in Ipswich, Suffolk.
Salary is negotiable DOE
24 days annual salary + 8 BHS
Monday - Friday, 40 hour week.
What you need to do now
If you\'re interested in this role, click \'apply now\' to forward an up-to-date copy of your CV, or call us now.
If this job isn\'t quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.

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