Email Marketing Executive

Pure ar recruiting for a leading business in the Suffolk area of Ipswich, looking to grow their Marketing Department due to their continued success and growth.
Are you a talented Email Marketing Executive with a passion for B2B marketing and digital expertise? Join our dynamic team and take your career to the next level! Pure are recruiting for a Email Marketing Executive with a minimum of 2 years working in a B2B environment. (Dynamics 365) would be an advantage.
As an Email Marketing Executive, you will play a pivotal role in driving our B2B marketing initiatives through effective email campaigns. Your primary responsibility will be to develop, execute, and optimise Email Marketing strategies to engage and nurture our target audience.
Key Responsibilities:
Develop and implement Email Marketing campaigns targeting B2B clients.
Create compelling email content, including copy and visuals, to drive engagement and conversions.
Segment email lists based on various criteria to ensure targeted messaging.
Automation of user journey and experience
Monitor email deliver ability, open rates, click-through rates, and other key performance metrics.
Conduct A/B testing to optimise email performance and improve campaign effectiveness
Collaborate with cross-functional teams to align Email Marketing efforts with overall marketing objectives.
Stay updated on industry trends and best practices in Email Marketing and digital marketing.
If this sounds like the opportunity you have been looking for, then please get in touch!