Email Marketing Manager

Our client are a fast growth ecommerce business.

They are now looking for a skilled Klaviyo Email Campaign Specialist to spearhead their Email Marketing efforts. This role is critical for leveraging Email Marketing to enhance customer engagement, drive sales, and support the brand's growth.

Job Overview

As the Email Campaign Specialist, you will be at the helm of Email Marketing initiatives, from developing comprehensive strategies to executing detailed campaigns. Your responsibilities will include designing email flows, crafting engaging designs, conducting A/B tests, and segmenting audiences, all within the Klaviyo platform. Collaboration with the marketing, product, and sales departments will be key to aligning Email Marketing campaigns with broader business objectives, all while captivating customers with enticing content.

Key Responsibilities:

• Strategize, develop, and manage impactful Email Marketing campaigns using Klaviyo, focusing on customer engagement and sales enhancement.
• Utilise Klaviyo's advanced segmentation features to create targeted email lists and campaigns that resonate with diverse customer groups.
• Design compelling email content within Klaviyo, incorporating attractive visuals and persuasive copy that aligns with brand identity.
• Leverage Klaviyo's A/B testing capabilities to optimise email campaign elements, including subject lines, email copy, calls-to-action, and send times.
• Analyse and report on campaign performance using Klaviyo's analytics tools, focusing on key metrics to refine and improve email strategies.
• Ensure all email campaigns comply with industry standards and best practices, particularly in data privacy and email deliverability.
• Stay abreast of the latest trends in Email Marketing and Klaviyo features to keep campaigns at the forefront of innovation.

Requirements:

• Demonstrated experience in Email Marketing, specifically with extensive use of Klaviyo, in a similar e-commerce environment.
• Deep understanding of Klaviyo's platform, including but not limited to, segmentation, email automation flows, A/B testing, and analytics reporting.
• Strong design and copywriting skills, with a keen eye for detail and a creative mindset.
• Proficiency in HTML/CSS for crafting responsive email designs.
• Ability to analyse data, interpret metrics, and translate insights into actionable Email Marketing strategies.
• Exceptional project management skills with the capability to manage multiple projects simultaneously and meet deadlines.
• Bachelor’s degree in Marketing, Communications, or related field

Excellent package on offer.