Events Sales Executive

Benefits: 25 days holiday plus Bank Holidays, Meals while on Duty, Loans for Travel Passes, Cycle To Work Scheme, fantastic Pension Contributions

We are looking for a dynamic, professional and experienced Events Sales Executive  to join our team on the start of this exciting journey.

Purpose of the Post:

The aim of this position is to boost revenue and profitability by actively promoting and selling facilities and services to a range of clients, including internal staff, corporate clients, organisations, schools, groups, and agents. The main focus is on maintaining existing client relationships and fostering repeat business, with some involvement in researching new opportunities through channels like social media and networking. The role involves working closely with the Events Sales Manager to ensure high-quality service delivery and smooth booking transitions.

Key Responsibilities:

Planning and Development:

• Aid in growing internal and external event business, repeat contracted business, and summer letting business in both existing and new markets, ensuring deals are strategically sound and profitable.
• Assist in marketing efforts to ensure consistency across different platforms, utilising techniques like media planning, upselling, and cross-selling.
• Support campaigns across various channels including virtual events, email marketing, targeted advertising, partner/sponsor marketing, websites, PR, and sales materials.
• Prepare performance reports as needed by the Events Sales Manager or Events Sales Development Manager.

Customer Relationship and Sales:

• Achieve revenue and profit goals to meet individual and team targets.
• Sell multiple venues and facility hire, along with additional services, to both new and existing customers.
• Proactively generate business by selling to potential, past, and current clients.
• Conduct negotiations and arrange site meetings, providing thorough tours of facilities to prospective clients.
• Ensure prompt and accurate preparation and sending of contracts, quotations, and Terms and Conditions.
• Develop strong relationships with clients, understanding their needs and aiming to surpass their expectations.
• Provide professional and efficient customer service for all booking-related matters.

Marketing:

• Assist with the updating of promotional materials, both online and offline, including website and general content, advertisements, and social media marketing.

Financial Management:

• Collaborate with the Commercial Operations Business Manager to onboard new clients in the finance system and ensure timely setup.
• Follow up promptly to secure deposit payments for finalised bookings.
• Assist Events Sales Managers in accurately completing monthly, quarterly, and year-end financial reports on time.

Conclusion:

In sum, as an Events Sales Executive, you'll play a pivotal role in driving revenue growth, fostering client loyalty, and upholding the highest standards of service excellence. Through strategic planning, meticulous customer engagement, and collaborative teamwork, you'll contribute to the continued success and reputation of our esteemed institution. Join us in shaping unforgettable experiences and forging lasting partnerships in the dynamic world of Events Sales.

Please note, that while the job description outlines key responsibilities, it's not exhaustive and the post-holder may be required to undertake other duties, which are broadly in line with the above key responsibilities.