Company

Business TransformationSee more

addressAddressLondon, England
type Form of workContract
CategoryAdvertising & Marketing

Job description

Global Ecommerce Campaigns Manager
12 Month Contract
London (Hybrid)
Overview:
My Client is looking to hire a Global Ecommerce Campaigns Manager who can be in charge of creation of integrated Ecommerce marketing campaigns from concept to execution across the digital landscape to increase campaign activation frequency across markets and support revenue generation. The successful candidate needs to have strong digital marketing and campaign expertise, proven experience of stakeholder management and relationship building skills.
Key Responsibilities:

  • Establish the Ecommerce channel campaign vision and calendar including themes in close collaboration with Brand, markets and Hubs.
  • Create Ecommerce campaign strategies with the goal of generating qualified leads, growing kit sales and contributing to revenue growth with input from the cross functional SMEs (content, ECRM, Paid Media, brand retail and SEO)
  • Design and delivery of each campaign strategic brief for my client, including messaging, campaign identity, objectives, key visuals requirements, driving relevant & persuasive content.
  • Drive E-commerce Campaign management process and 360 communication with channels accordingly while ensuring excellence in execution of the campaigns with Hubs, Web Operations and markets.
  • Work with the content team and third-party agency to generate compelling content that meets the campaign brief requirements and will convert LAS and LAU while meeting strict toolbox deadlines.
  • Contribute to AB testing and Personalization ideation and analysis for each campaign.
  • Be across other digital channels strategies for each of the campaigns to ensure strategic objectives aligned and met across all channels.
  • Review and approval of all the campaign content and assets before Creative Review and the final validation from key stakeholders
  • Preparation and communication of the toolboxes with the brand team and Central CX teams containing all channels strategy and assets.
  • Work collaboratively with the IT and web operation teams to ensure campaigns are activated on time while meeting documented quality standards.
  • Request, review and consolidate campaign reports for measuring the impact of the campaigns across all digital channels (including .com as a channel) and document key learnings and optimization for future campaigns.
  • Communication of campaign results to key stakeholders

If you feel you are suitable for this role, please be sure to submit your CV!

Refer code: 2493616. Business Transformation - The previous day - 2024-01-12 05:16

Business Transformation

London, England

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