Head Of Brand & Marketing

About Us

Our natural world is in trouble. But at WWT we know there’s a wondrous solution. You’ll find it wherever water meets land. Wetlands are super-powered ecosystems. They teem with wildlife, buffer us from floods, purify our water, lift our mood and sink carbon. But we are losing them at a staggering rate.

WWT is the charity for wetlands and wildlife. We’re on a mission to restore wetlands and unlock their power, and empower everyone to do the same. From getting muddy outdoors and pioneering research, to creating unprecedented partnerships and rallying governments worldwide, we’re leading the way. We’re sharing the wonders of wetlands and building a global community of nature lovers who will champion wetlands and help wildlife bounce back.

Last year we launched Wetlands Are The Way, our strategy to 2030. It sets out how we will change to be a beacon of hope and optimism, finding solutions in today’s world. Together we will create a world where wetlands burst with life and enrich our lives.

The Role

As Head of Brand and Marketing you will be joining at a key moment as we start to implement our new strategy. You will have a leading role in bringing our new brand to life across the charity and helping to deliver our ambitions to restore bigger, better wetlands; to inspire people to value, act for and benefit from wetlands; and to ensure we are a thriving, sustainable and effective organisation.

You will lead, develop and support the Brand and Marketing team, one of five functions in the Fundraising, Marketing and Communications directorate. It works with teams across WWT to raise awareness of wetland conservation, drive visitors to our ten sites, and increase membership and donations so we can deliver our strategy. You will also play a key role in helping WWT to develop a more confident voice that makes the case for wetlands in a bolder, fresher way and inspires people to take action for wetlands in a way that’s right for them.

This is a chance to make a real impact in an organisation that wants to put wetlands centre stage and show the wondrous solutions that they offer. You will be inspired by the natural world and want to play a role in restoring it for the future of life on earth. You will be ambitious and entrepreneurial, a strategic thinker with an eye for detail, and with a real interest in supporting and developing your people.

About You

To join as our Head of Brand and Marketing you will:

• Be experienced in developing and delivering brand and product or visitor marketing strategies.
• Have a track record of leading the delivery of digital first campaigns that deliver stretching income and engagement targets and reach a diverse range of audiences
• Be experienced in building and coaching teams and creating opportunities for them to develop their skills and trial new ideas
• Be used to selecting and using appropriate metrics to test and evaluate marketing campaigns and the best channels to use for evaluation
• Have a commercial mindset that is able to take advantage of new opportunities, get the best value when we spend money and achieve ambitious outcomes.
• Have a track record of working collaboratively and building teams with diverse ideas and experience that deliver imaginative campaigns and ambitious outcomes.

If you want to make a difference to the natural world and local communities we would love to hear from you so click apply.

The role is based at WWT Slimbridge Wetland Centre in Gloucestershire though this may be negotiable. You will be able to work in a hybrid way between home and your base location. You will be required to visit our sites and projects across the UK and may occasionally be required to stay away from home.

Hours: Full-time, 37.5 hours per week (although flexible working arrangements can be considered)

In return for your skill and dedication you’ll enjoy a wide range of benefits including:

• 33 days annual leave, inclusive of bank holidays, increasing to 38 days after 5 years’ service
• Contributory pension scheme matching up to 7%
• Life assurance providing 3 times annual salary
• Access to a wide range of resources to support your health and wellbeing including our 24/7 Employee Assistance Programme
• Enhanced family friendly policies
• Cycle to work scheme
• Free entry to all our centres

If you wish to find out more about our inspiring work please visit our website www.wwt.org.uk.

Closing date: Tuesday 13 February 2024

First interviews will take place on 26 February 2024.

Second interviews will take place on 11 / 12 March 2024.

WWT is an equal opportunities employer and all applications will be considered solely on merit.

Registered Charity Number England & Wales, no 1030884 and Scotland, no SC039410