Head Of Digital

Proximity Recruitment are searching for a dynamic Head of Digital (circa £50,000 + Benefits) to join a vibrant, entrepreneurial B2C firm in North Nottinghamshire.

The role owns PPC spend in national lead generation campaigns which cover luxury & standard markets for a brilliant range of products.

Responsibilities include:

• Deliver lead generation campaigns through paid search and paid social.
• Optimise media investment.
• Provide insight into consumer behaviour to inform strategic planning from the results of the paid campaigns.
• Build and manage paid ad accounts across the major platforms, e.g. Google, Meta, to achieve and exceed cost-per-lead and cost-per-sale targets.
• Manage and optimise the technical performance of the websites.
• Develop and implement a structured website content testing plan.
• Manage prospect and customer journeys.
• Tactically manage & run email marketing, SEO & social media as secondary focuses behind PPC activities.

Reporting straight to the directors the successful Head of Digital will have a strategic input into success & potential of Digital within this growing organisation with the likelihood being you'll have opportunity to build a digital & ecommerce team over time.