Head Of Digital Marketing

Head of Digital Marketing
Hybrid working available after probation
Package - £45,000 - £60,000

Overview for the Head of Digital Marketing

As an experienced performance marketer, you will be an expert in owned, earned and paid media with solid experience in PPC specifically, in addition to SEO, social media and email marketing.

This is a hands on role where you will autonomously manage your workload / budget and keep the management team up to speed on current performance and future activity. As a member of the senior management team, you will provide insightful performance reports and take an active role in developing the strategic plans.

Key drivers for this role are:

• Accelerate production of high quality leads into the businesses through paid search and paid social campaigns
• Optimise media investment
• Provide insight into consumer behaviour to inform strategic planning from the results of the paid campaigns

Key Responsibilities for the Head of Digital Marketing

• Build & manage paid ad accounts across the major platforms, e.g. Google, Meta, to achieve, exceed cost-per-lead and cost-per-sale targets
• Manage and optimise the technical performance of the websites
• Develop and implement a structured website content testing plan
• Manage prospect and customer journeys to improve qualification and conversion of leads to sales
• Maintain and constantly expand your knowledge of new technologies that could help develop marketing capability and new technology investment
• Automate existing data processes to reduce the risk of error and maximise efficiencies
• Develop a strong understanding of all core areas within the businesses and their respective KPIs

Key Skills for the Head of Digital Marketing

• Hands on performance marketing expertise, including SEO and PPC, within a retail business and improving commercial results
• Using A/B testing to inform marketing planning
• Developing and optimising email marketing campaigns to generate leads
• Developing accessible reporting for multiple stakeholders
• Keeping your own technical knowledge up to date

Person skills for the Head of Digital Marketing

• An iterative thinker who continuously looks for the next question, to know more and understand better
• Organised and precise - you take pride in data accuracy, love data analysis and know your numbers inside out
• Able to translate data into actionable insights and communicate these simply to anyone in any business
• Creative and curious - you are keen to learn new skills, explore new tech and find new ways of doing things
• Self-aware - you know what you’re good at and where you could improve and you welcome constructive feedback

Please note that due to a high volume of applications across all our adverts we are only able to respond to those who have been shortlisted. If you haven't had a response within 48 hrs, please assume you have been unsuccessful.