Head Of Digital Marketing

Head of Digital Marketing
Hinckley - office based
£70,000p.a. + £6K car allowance & bonus scheme

• Are you an experienced Head of Digital with a proven record of delivering growth through driving creative and engaging marketing initiatives?
• Can you take full ownership of the marketing strategy, maximising new business opportunities and promoting brand awareness across multiple channels?
• Are you looking for a job where you can truly carve a career with a reputable and growing company?

The Company:
ER Recruitment is thrilled to be working with our outstanding national client. They are a growing company who are looking for a Head of Digital Marketing to effectively manage and take full ownership of the marketing strategy to increase the company’s profile in the UK.
Role & Responsibilities of the Head of Digital Marketing:

• Build the Digital Marketing strategy with plans on how this will be implemented to ensure the business has an optimised online presence. With a focus on website management, lead generation and supporting channel activity.
• Develop, implement, and measure online and offline marketing plans which maximise business opportunities for the company and drive the company’s annual growth goal.
• Management of all campaigns to maximise new business opportunities and client retention for the company.
• Work alongside the development team to maintain the website with a key focus on customer experience and lead generation.
• Work closely with the Group SEO and PPC teams to maximise both paid and organic search opportunities.
• Collaborate with Marketing Automation who will assist with the delivery of Digital Marketing programmes.
• Oversee both central and local marketing spend to drive better ROI, campaign efficiency and cost management through a cost analysis report.
• Ownership of internal/external marketing to promote the company sales and brand initiatives.
• Responsible management and implementation of the company social media strategy.
• Act as a liaison between the Group PR team and the wider company to push fresh news story ideas and angles.
• Develop strong relationships with all internal teams to explore all marketing opportunities.
• Manage the workflow and priorities of the team, assigning tasks, projects and activities.
• Provide timely and reliable management information to key stakeholders within the business.
• Overseeing the co-ordination, design and production of all marketing collateral including newsletters and client literature.

About You as the Head of Digital Marketing:

• 5+ years’ experience of managing successful marketing strategies using a wide range of Digital and offline channels, delivering ambitious growth targets and controlling costs.
• Experience leading a team, with proven ability to motivate and coach.
• Ability to manage multiple projects simultaneously.
• Confident, ambitious, dynamic and self-motivated person with the will to drive forward new ideas. 
• Strong analytical and project management skills.
• Methodical, organised and innovative in your approach.
• Ability to thrive in a fast-paced environment. 

Please note by applying for this role you give consent for ER Recruitment to retain your CV for up to 24 months for the purposes of assisting you to find your next role unless you notify us otherwise.
While we aim to get back to all applicants, if you do not receive a response within 7 working days then unfortunately your application has been unsuccessful on this occasion.
We are here to help with your career so please send a copy of your CV to us. If you know of anyone else who is looking for their next opportunity, please feel free to refer them to us or pass on our details.
We look forward to hearing from you.