Head Of Global Programs And Account Based Marketing

FE fundinfo is a global leader in investment fund data and technology. We are proud of our vast, diverse, and highly skilled team, who help to make our industry Better Connected and Better Informed.

We are on the lookout for a dynamic and strategic Head of Global Programs and ABM to join our high-performing team as we embark on the next phase of growth and expansion. In this pivotal role, you will lead us in crafting and executing a robust and growth-oriented go-to-market strategy, while also driving efficiency and effectiveness across marketing and operations functions.

Your key responsibilities as a Head of GlobalPrograms and Account Based Marketing will include:

• Developing performance marketing strategies for global ABM campaigns to drive qualified leads and pipeline growth
• Collaborating between product marketing and demand generation to create global multi-touch campaigns targeting defined account lists for cross-selling and new logo acquisition
• Managing hand-off of Global GTM campaigns to demand generation team for execution
• Driving marketing pipeline generation across functions, ensuring optimized deliverables and execution
• Cultivating strong executive relationships and serving as a key resource in marketing pipeline generation
• Providing guidance to marketing operations, including strategy development, automation, lead management, and data analysis
• Influencing marketing technology stack to support demand generation, ABM, and marketing operations
• Analysing performance reporting on demand generation, ABM, and marketing operations initiatives, making data-driven recommendations
• Staying updated on industry trends and best practices in demand generation, ABM, and marketing operations
  

To join us as a Head of GlobalPrograms and Account Based Marketing, you will need the following skills and experience:

• You should demonstrate experience in demand generation, crafting strategies to meet commercial pipeline targets and executing them across various product portfolios
• You must lead account-Based Marketing strategies, measuring and refining results to optimize ROI, while collaborating with sales on account segmentation and targeted offerings
• You should have experience managing marketing operations, generating lead-to-close reporting shared with senior management to showcase marketing's contribution to pipeline and closed-won deals
• You demonstrate the ability to manage multiple priorities effectively, delivering outcomes with a focus on excellence
• You must possess strong leadership skills, driving cross-functional initiatives to achieve measurable business outcomes
• You have experience in technology and/or financial services industries, with familiarity in B2B/SaaS FS and technology environments
• You are proficient in using marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
• You are skilled in data analysis and reporting, with the ability to derive insights and make data-driven decisions
• You have excellent communication and collaboration skills, essential for thriving in a fast-paced, dynamic environment
  

By joining the team at FE fundinfo as a CustoHead of GlobalPrograms and Account Based Marketing, you will be offered the following:

• 25 days annual leave (option to buy an additional 5 days per year)
• Enhanced paternity, maternity, and shared parental leave
• Pension scheme
• Sponsored learning and development, including formal qualifications
• Health cover
• Discounted gym memberships
• Bike to Work scheme
• Eye care and flu jabs
  

In addition, you will have the opportunity to work for a company that values Trust, Connectivity, and Innovation. In line with our core values, you can also expect the following:

• Full LinkedIn Learning access
• A sustainable business that cares for the environment and our communities
• Opportunities to give back to local communities through volunteer days
• Versatile work options to support your unique work-life balance
• Becoming a part of Charity Challenges to raise money for charities selected by employees
• Options to join and lead diversity and inclusion initiatives
• Invitations to office social events and sports activities
  

Apply today for immediate consideration and we will endeavour to get back to you within 5 working days. Visit our Glassdoor profile or (url removed) to find out more about life @ FE fundinfo!