This role will support the Head of Marketing and communications to deliver communications and marketing plans and activity that build ACF’s brand and reputation and improve reach and impact across all platforms.
Assist colleagues to ensure they have good understanding of ACF’s Marketing and brand and all communications meet organisational needs.
Regular website maintenance, including adding, editing and archiving website content (eg blogs, news, briefings, infographics, photos, videos, adverts and guides) in line with house style guides, updating phrasing in line with key messaging, and supporting the Head of Marketing and communications with ongoing improvements to accessibility, layout and performance of the ACF website.
Support the effective operation of all ACF communications channels to maximise audience reach and brand awareness, as well as ensuring organisational objectives are met. This includes:
- Leading on the content, delivery and evaluation of our email communications
- Support the management of ACF’s presence on social media by drafting, posting and analysing content
- Manage the production of analytics reports to evaluate the efficacy of these channels and contribute to ways to develop and improve them.
Support the Head of Marketing and communications by monitoring ACF resources, publications and information to ensure they are up to date, accessible, on brand and in high quality format for all ACF website and social media users.
Assist with maintaining a comms planner. Support colleagues to resolve scheduling jams or gaps to ensure all communications are sent on time and on brand, helping create a culture of forward planning.
Support colleagues with tailored comms and marketing plans for organisational activities and events.
Support the production of reports and publications; liaising with external designers and internal colleagues; proof reading, and coordinating schedules and amendments.
Designing straightforward graphics in Canva for use in email communications and on social media.
Actively contribute to developing the ACF brand by championing the use of house style guides and sharing Marketing and comms knowledge to support colleagues.
Support the Head of investment practice and partnership with communications, performance reporting, and visibility of our Official Partners