Head Of Marketing And Commercial

Contract: Fixed term, 12 months
Hours: Flexible part time, 22.5 hours per week
Location: Flexible, with periodic travel to EOA offices in East Yorkshire
Salary: £50,000 (pro-rata) + statutory pension and 30 days leave pro rata (+ Bank Holidays)
Reports to: CEO
Line Management: Roles within Marketing, Communications, Public Affairs, and Policy

The Head of Communications and Policy is responsible for leading the function to provide a coherent approach to communications, Marketing and policy activity across the EOA. This pivotal senior role has oversight and performance management of the function to ensure our external and internal communications are effective against strategic goals. By leveraging your strategic mindset, collaborative approach, and role-specific responsibilities, you will play a vital role in positioning EOA as the go to place for all EO related matters.​

This is an exciting time to join the EOA. The employee owned sector in the UK is growing rapidly, and the EOA is adapting to meet the  needs of our membership. In the coming weeks, we’re switching on new systems and updating the way we interact with our members and stakeholders, so this is a great opportunity for someone to really make an impact in the role.  ​

In our small but mighty team, you’ll have the chance to make a real difference, get involved  in a variety of projects, and to develop your networks in the employee owned sector and  beyond.  ​

You’ll play a key role in advocating for employee ownership, influencing policy on EO, as well keeping EOA members engaged through impactful communications.​

KEY ACTIVITIES

Strategic responsibilities ​

• Member of Senior Leadership Team, collectively evolving and delivering the strategic direction of the organisation.​
• Oversee, support and develop communications, Marketing and policy colleagues, providing the co-ordination, direction and guidance required for fulfilment of their goals.​
• Analyse and report on performance of our communications, Marketing and policy goals.​
• Be a thought leader for the EOA, demonstrating our profile as an expert on employee ownership. ​
• Promote and maintain the positive reputation of the EOA positioning the EOA as a leading membership organisation in the UK.​
• Utilising the EOA brand and narrative to oversee delivery of the communications, Marketing and policy strategy for the EOA. ​

Leadership responsibilities

• Lead and manage colleagues in the Communications, Marketing and Policy function, providing support and fostering their professional development.
• Support the development and delivery of the EOA culture, demonstrating our values and empowering colleagues.

Collaborative responsibilities

• Lead and set the strategic direction on specific organisation wide objectives, jointly with the SLT to encourage collaboration across the team.
• Work across the organisation to embed the new ways of working and evolve and embed the culture and values of the EOA so they are fit for the future.
• Work with the Deputy CEO and Membership Community Manager to ensure that our membership proposition meets the needs of the sector and where appropriate act as catalyst for member recruitment, support member retention, overall engagement with member services, and increased awareness and uptake of employee ownership.
• Work with the Head of Digital and Operational Transformation to utilise our systems ensuring our communications are efficient and deliver strategic value.

Role specific responsibilities

• Ensure that the public profile of the EOA reflects our values and conveys our commitment to people powered growth in line with our strategic priorities, and reflective of the EOA brand.
• Implementing, and evolving a communications, Marketing and policy strategy and plan that supports the EOA to deliver our commercial and non-commercial goals.
• Support the identification and relationship building with politicians, policy makers, public sector agencies and the sector to influence national and local agendas.
• Provide ad-hoc assistance to other team members as required.

ABOUT YOU

Knowledge and experience ​

• Experience in a Senior Leadership communications and policy role.​
• Implementing organisational strategy and overseeing delivery through proactive and supportive line management.​
• Co-ordination of a team of individuals in communications, marketing, policy roles.​
• Experience operating in a customer/member centric organisation with commercial and non-commercial objectives.​
• Demonstrable impact in similar role resulting in achievement against strategic goals.​

Personal Attributes ​

• The ability to be an authentic, passionate and inspirational leader ​
• Growth-minded – able to lead, manage, motivate and develop a high performing team.​
• Innovative, creative and proactive with an analytical and solution-orientated approach.​
• Critical thinking – ability to seek out and then clearly present information and recommendations​
• Exceptional organisational skills – coordinating projects identifying and coordinating the right people at the right time to deliver activity.​
• Excellent communication and influencing skills to engage and develop activities with varied audiences​
• Self-aware with emotional intelligence, creativity, drive, resilience and integrity.