Head Of Marketing And Communications

Role Overview

Are you an inspiring and savvy communicator and a focused strategist? As we embark on a new five-year strategy, we are seeking an experienced communications professional to champion our purpose, build our profile and amplify the voice of young people and the needs of our Foyers.

We are a national charity that supports young people who can’t live at home. We are driven by a vision to see all young people have access to high quality housing, support, learning and development in order to realise their power and purpose.

Foyers and young people who have experienced homelessness are facing an increasingly challenging landscape, with new regulations being introduced, the cost of living crisis, and a lack of affordable housing for young people to move onto. Through targeted communications, insightful and well-placed thought leadership, and effective campaigns, the Head of Communications will take the lead in shaping the Foyer Federation’s voice and messaging, and champion the issues important to our members and young people.

Are you seeking a rewarding and purposeful role with room to be creative and develop your skills and experience? This role will develop a new communications strategy, maintain and manage two separate but connected brands, and grow awareness and champions of our work in the sector and beyond. 

Person Specification

Essential:

• Experience in building, nurturing, and managing relationships with media and PR contacts
• Demonstrable expertise in three out of four of the following areas: 1) brand development and management; 2) public relations; 3) campaigning; 4) marketing
• Experience of designing and creating effective communications materials that grow awareness, inspire action, and influence change
• Experience of developing a communications strategy
• Commitment to using an Advantaged Thinking, or another strengths-based approach, to ensure communications align with organisational values
• Capable of using various technology platforms (e.g., Microsoft, Apple products, Zoom, Google suite) and effective communications tools and approaches, including Social Media platforms
• Proven ability to generate ideas and work on own initiative to identify and leverage income generation opportunities from new and existing sources

Desirable:

• Experience of the youth, supported housing or homelessness sector
• Experience of designing and creating effective communications materials that grow awareness, inspire action, and influence change
• Experience of developing a branding or marketing strategy, as well as tracking and monitoring to ensure effective delivery against that strategy
• Demonstrable insight into the youth homelessness and housing sector, including future potential threats and opportunities, and an awareness of other organisations working in the sector

We would love you to take a closer look at the role, download the full job pack and apply via our website.