Head Of Marketing - London

We have an exciting opportunity for a high-performing Head of Marketing to deliver and execute a global marketing strategy for our award-winning energy research consultancy. This is a great opportunity for a seasoned marketing leader to help build a scalable marketing strategy and team, from the ground up, with the full support of our senior management team and the wider business.

The core objective is to help the business deliver revenue targets and continue the development of our brand and presence. The role would suit a seasoned, digitally focused marketing professional with experience of working collaboratively across the functions of a growing business.

You will be the driving force in systematically generating quality leads for the sales team, responsible for developing, delivering and coordinating all activities related to corporate communications and messaging. This will require agility to work across the full range of Marketing, communication and branding activities. You will need to plan and prioritise to balance the different workstreams you will be responsible for, whilst building a high-performing marketing team.

We are a fast-paced business, so the role requires flexibility, adaptability and the drive to go beyond the core hours when needed. In exchange, we offer excellent remuneration, a high-performance culture, with challenging and exciting work. All team members are encouraged to build their professional reputation and expertise in the sector and are supported by some of the most well-regarded energy sector commentators.

The Head of Marketing will be responsible for developing and executing a scalable marketing strategy with a particular focus on:

• Marketing Technology
• Lead generation
• Digital presence
• PR and media
• Events
• Branding and awareness

Duties:

• Promoting Energy Aspects, our service offerings and product launches, across all relevant media formats, to regional and global markets.
• Managing our social engagement strategy, using organic and paid channels, including taking ownership of press releases and other media engagements.
• Organizing speaking opportunities for senior analysts at global conferences.
• Converting Energy Aspects’ market views and predicted market moves into suitable and enticing marketing campaigns for existing and potential clients.
• Overall responsibility for corporate communication, brand management and corporate identity, including managing media engagements.
• Coordinating marketing campaigns with business and sales activities.
• Managing lead generation campaigns to create marketing qualified leads for sales, including measuring results and ROI.
• Assisting with name generation in new logos for marketing campaigns.
• Managing and proofing the content on Energy Aspect’s public website.
• Building and managing relationships with potential third-party marketing companies.
• Developing and managing an event strategy across all product specialisms.
• Mapping upcoming events and allocating resources and budgets effectively.
• Establishing clear ROIs against event attendance, including post-event sales/marketing campaigns.
• Developing, alongside the strategy and sales teams, a contra-deal strategy.
• Developing “competitor research” initiatives, in conjunction with sales. Keeping the company informed of competitive moves, product launches, price lists and general competitor intelligence.

Requirements:

• Proven hands-on experience in developing and delivering a digital-first global product and content marketing strategy.
• High level of proficiency in Martech, including but not limited to Salesforce and Pardot.
• Ability to interpret and translate technical industry content into succinct and enticing marketing copy, across all formats.
• Fluency in English with excellent communication, written and presentation skills.
• Proven ability to understand customer workflows, and the decision-making process.
• Proven track record of achieving and exceeding revenue goals.
• Capable of collaborating effectively with prospects and internal stakeholders.
• Ability to work with a high level of independence, integrity and ethical standards.
• Marketing experience in the research or intellectual services sector.

Desirable Skills:

• General knowledge of the energy and financial markets, with an understanding of back/middle/front office operations.
• Fluency in a second language.
• Prior experience of working with a range of non-native English speakers.

About Us

Founded in 2012, we are an independent research consultancy that has enjoyed phenomenal growth since our inception, and we have very ambitious plans to continue our upwards growth trajectory. We are passionately committed to providing indispensable and industry-leading short, medium, and long-term analysis, and forecasts of the energy markets, that helps our clients trade, invest, finance and plan.

With the acquisition of macro research firm Medley Global Advisors, the combination of our market-leading global macro policy analysis and deep energy markets expertise, has further strengthened our services to the global financial markets and has enhanced our ability to support our expanding client base, as the energy transition gathers pace and markets look to find their feet in an uncertain future.

Our suite of subscription services can be tailored to meet our clients’ specific needs and combines a data-rich approach and our extensive network of contacts, with insight on geopolitics and energy policy to provide best-in-class assessment, analysis and forecasts of major trends, topics and regions. We also deliver timely analysis of breaking news events and offer proprietary data services that cover fundamental trade and supply/demand data, across a wide variety of products and markets.

Culture & Benefits

The proud recipient of accreditations from Best Companies, we truly understand the importance of workplace engagement and genuinely value our people. We offer a fast-paced, driven, collaborative and dynamic working culture where you are recognised and rewarded for your contributions to our tremendous growth story.

At Energy Aspects you could be part of an active, social, and friendly team where you will have the opportunity to join our running, circuit training, five-a-side football or lunch clubs. You might also enjoy letting loose at our winter and summer parties or just sharing an unwinding drink on a Friday afternoon at our in-house bar the Nodding Donkey.

Working out of our Canary Wharf office, you can take advantage of low commute times and easy access from across London, excellent amenities for shopping, gyms and healthcare, restaurants and bars. We do also provide daily fresh fruit, hot drinks, soft drinks, snacks and the occasional exotic treats from our international travels.

Our compensation packages include an annual bonus, a company share options scheme, private health insurance, life assurance, income protection, pension contributions, subsidised gym membership and considerable holiday time.

Energy Aspects is proud to be an equal opportunity employer and promotes diversity within its workforce. As an international business we are determined that suitably qualified persons will never receive less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, veteran status or any other basis covered by appropriate law.