Address Position Summary
Why join our team? With the proliferation of Connected Smart TVs, Samsung Ads has developed a new platform to bridge TV and digital together. For the first time, advertisers can use real-time viewing behaviour to reach consumers in new and innovative ways. Samsung’s Advertising Sales Team operates at the intersection of display advertising and connected televisions offering advertising solutions to help our advertisers reach their target audiences across our TV platform and beyond. Using our unique first-party data this is a new initiative at Samsung with the potential for massive growth and opportunity.
We are looking for a person who likes early-stage opportunities and would like to join a rapidly growing team to help define the next chapter within a nascent hyper-growth advertising business.
Samsung Ads (part of ESBO - European Service Business Organisation) is responsible for identifying, evaluating and determining new opportunities on top of the global footprint of European Samsung Smart TVs. The EU advertising team is working to bring value for partners, advertisers, and agencies through its unique insights into content consumption in the shifting media landscape.
Role and Responsibilities
Your Key Responsibilities
Responsible for STVP (Samsung TV Plus) Pan EU revenue across both TV and Mobile, this role will be a mix of strategy and tactical execution by optimising revenue opportunities across the entire European region. By working closely with the senior leadership team, this role is to be the voice of Samsung TV Plus across Europe, which aligns across all the business units (from Financial Operations to Marketing), and supports the go-to-market strategies for the key EU markets.
Ideal skills – Advanced Programmatic experience and knowledge are a necessity. This will be a requirement based on daily interactions with our technical partners (ad server/SSP/DSPs) to ensure revenue and fill rates goals are met. The role also requires an ability to quantify and articulate the benefits and challenges of different strategies influencing STVP monetisation.
Ideal Candidates: The ideal candidate would have experience having worked with or within a supply-side strategy type role (SSP), working within a large-scale digital video publisher, or working within a buy-side strategy role from an agency or DSP perspective.
The role requires the successful candidate to have a strong understanding of the operational and technical side of programmatic video sales across both TV and mobile.
Roles & Responsibilities
External Evangelist (10%)
- Work with the Samsung Ads marketing team to identify key events for public speaking/editorial pieces.
Internal Sales Leader (working with Country Managers) (25%) – Internal Focus
- Align with and support the execution of each EU5 country manager's specific STVP strategy. This includes ensuring each Country Manager is driving the STVP strategy based on the overall strategy to maximise revenue and fill rates.
- An important part of your role will be to analyse the programmatic needs in each market and ensure client/agency requests are communicated internally to relevant senior management/partners.
- Supporting the CSM (Client Service Management) Programmatic Team to optimise our incumbent IOs, SSPs, Agency Marketplaces and work with programmatic ops to optimise the waterfall to drive overall yield and fill rates.
SSP relationships/Indirect (15%) – External Focus
- Your role requires you to be responsible for all PAN EU SSP relationships. You will be required to maintain relationship building with current partners and explore new partnerships that align with the above-mentioned country-level strategies.
- The successful candidate will also be responsible for promoting/optimising indirect revenue and identifying any key issues influencing this revenue, working closely with internal collaborators/senior management to assess requests.
DSP Relationships (15%) – External Focus
- Working closely with all major DSPs in the region to ensure awareness across the teams of our inventory and identifying/troubleshooting any potential reasons to ensure optimal revenue streams.
Revenue Strategy Representation for Internal Business Development/Product (25%) – Internal Focus
Working closely with different functional units within the ESBO TV Plus team:
- BD Content Acquisition – Working closely with the team to answer revenue-related questions from Content Partners. Help identify gaps in content genre/audiences based on sales/client feedback. Help align country-level revenue targets with content strategy and keep teams aligned/updated on all progress.
- BD Ads – working closely with the team on identifying new external revenue partners and prioritise any partnership requiring contractual/technical integrations.
- Product Marketing – Help define STVP GTM strategy. Working closely to help set priority areas for the entire business based on all the interactions from internal/external partners. Be a non-biased voice to identify focus areas of sales collateral improvement for the entire team.
- Product - Work closely to help optimise monetization on STVP, and provide the voice of sales. Eg Address the optimal ad break structure to increase revenue without impacting user experience.
- Contribute to our data and measurement strategy with BD Ads, Ecosystem & STVP teams. Leverage external relationships to define which industry standards, solutions, inventory types, vendors and approaches should be adopted by Samsung.
- Contribute to our ads product strategy, with best practices and recommendations for our 3P CPs
Senior Management (10%) – Internal
- Define and shape the overall EU commercial strategy of the STVP business to reach revenue and fill rate targets, by identifying market trends and client (both direct/indirect) requests.
- Support the EU5 local Sales Leads TV Plus commercial strategies that are specific within their respective markets.
- Provide an assessment to senior management to jointly discuss relevant topics and develop a cohesive alignment internally.
- Provide quarterly updates on the overall shape of the STVP business, outlining areas of success and highlighting gaps in the business with proactive solutions.
- Align and educate Financial Operation teams on market trends and forecast revenue/identify revenue gaps from the sales teams to help shape quarterly revenue incentives/targets.
What do we need for this role?
- Passion for developing the business and not working to maintain the status quo.
- The ability to listen to concerns, opportunities and potential threats in the market.
- The ability and interest in explaining perhaps rudimentary ad tech stuff in a manner that non-Ad Salespeople understand.
- A non “leave it with me” person, i.e. someone who when they say that something will get done – it gets done!
- Highly skilled in social relations and understanding the room.
- Solutions-oriented and customer-focused.
- Demonstrated ability in full lifecycle sales at a video-based media owner, Ad-Tech platform (DSP/SSP), or media agency (buy-side).
- Experience in programmatic video advertising is a necessity and core requirement.
- A strong network of programmatic (ideally video/AV) contacts in agencies and specific CTV experience will be preferable.
- Experience building a book of business and managing against quotas.
- Understanding of TV digital media and the online and TV advertising industry.
- Independent, self-starter; comfortable with ambiguity, and resilient. Thrives in a team environment.
- Strong communication skills and the ability to provide comprehensive advertising solutions to prospective clients.
What does success look like?
Given that this role is based within the EU sales team, reporting into the EU Sales Director, success will ultimately be based upon achieving the annual TV Plus revenue target.
Creation of a successful sales strategy and seeing this through to achievement by aligning with external and internal partners.
Indicative achievements would include;
Week 1 Set Up
Weeks 2-4 Business Immersion
Weeks 5-8 Stand and Deliver – a presentation to show your understanding of our sales proposition
Months 2-3 more independent support of the sales patch
Months 4-12 Deeper partner and customer engagement
Quarterly financial goals will be based on; Revenue and business based objectives (MBO’s).
We want candidates to be curious, strategic, tenacious, independently driven but work well within the team. Humility, Hard Work and Harmony are core principals to our team. Most importantly we want the person to have fun.
Skills and Qualifications
Benefits of working here at Samsung:
- Hybrid working (3 days office & 2 days at home)
- Bonus Scheme
- Car allowance (delete if not appropriate)
- Healthcare cash plan or Private medical – Single/Family cover * delete as required
- Income Protection
- Enhanced Company Pension contribution
- 3 x volunteering days each year
- Flexible Benefits - £55 per month contribution - this includes travel insurance, gym membership, payroll giving, season ticket loan facility, taste card, dental insurance
- Holiday - 25 days per annum plus bank holidays and an additional day off for your birthday!
- Access to staff sales discounts on a wide range of Samsung products
- Access to Samsung Reward Plus discount shopping
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
