Individual Giving Fundraiser

WONDER Foundation empowers women and girls through quality education and vocational and skills training so they can exit poverty for good.

We work with women-led local partners in 23 countries across Latin America, Africa, Asia, and Europe towards a future where women and girls can make informed life choices and lead the way in their own personal development, and that of their families and communities.  
​Over the last 12 years, we have empowered 125,000 women and girls with 36 local women led partners in 23 countries around the world.  We are looking for a proactive and organised person to join our fundraising team and lead our growing Individual Giving programme.  

At WONDER you would be joining a team who are committed to working together to reach ambitious goals.

We understand that our people are at the heart of everything we do; they're essential to our goals. Our team forms the very core of WONDER and we're committed to supporting them every step of the way. WONDER has a very balanced culture, no one is expected to work beyond her hours.

The benefits package we offer employees to support them in delivering their crucial role includes the following: Enhanced pension,  enhanced contractual leave, enhanced maternity leave, flexible working, training opportunities and cycle to work scheme.

Key Roles and Duties

In this exciting role you will be responsible for raising unrestricted income from individuals by planning and executing the day-to-day campaigns to recruit, engage and retain supporters through a range of channels.

More specifically this will include:  

Strategic Planning and Implementation

Plan, lead, implement, and evaluate strategies to:

• Increase individual gifts through enhancing the donor journey.
• Boost the monthly giving 'thrive fund' programme.
• Develop new Individual Giving campaigns with a focus on direct marketing across various channels.

Donor Data Analysis and Segmentation

Analyse and segment the supporter base to develop targeted supporter journeys and ask strategies, using donor data from our CRM (Salesforce) to:

• Maximise the lifetime value of donors.
• Ensure effective use of supporter data for campaign purposes.

Stewardship and Donor Engagement

Manage donor stewardship to provide personalised and engaging communications, including:

• Producing supporter materials.
• Building a thanking programme that offers a personal and engaging donor experience.
• Collaborating with colleagues to identify individual stories for impactful campaign content.
• Ensure all activities and contacts are managed through the charity’s CRM system.
• Maximise gift aid opportunities.

Campaign and Material Management

Work closely with the Communications Manager to:

• Create campaigns.
• Generate publicity opportunities e.g. radio, newspaper, online etc.
• Engage ambassadors and campaign specific ambassadors.
• Collect and draft beautiful stories, testimonies and case studies that engage supporters.
• Manage the production of supporter materials.
• Assist in developing Mailchimp email marketing and analyse and evaluate user journeys to maximise impact.

 Innovation and Market Trends

Lead the charge in:

• Coming up with new ideas and initiatives to bolster Individual Giving.
• Managing a continuous cycle of testing for new channels and techniques for acquisition and retention, based on audience insight and sector trends.

 General:

• Collaborate and communicate well with team members and particularly line manager. 
• We are a small dynamic team; the post holder will work over many areas offering lots of opportunity to work with staff in different departments and learn about the different aspects of charity.
• To recruit and manage interns and volunteers to support your work.

Role Requirements

We are looking for the right person to join the team – this could be someone with experience or someone who is willing to learn and has a strong transferrable skill set.

You will have:  

• Effective campaign copy writing and ability to translate ideas into design briefs.
•  A minimum level of skill in graphic design (e.g., InDesign, Photoshop, Canva). 
• Excellent communication and interpersonal skills with the ability to communicate with diverse audiences in friendly and welcoming way in keeping with WONDER’s approach to empowerment. 
• A commitment to WONDER Foundation’s vision, mission and approach.

Desirable skills and experience:

•  Experience of income generation from direct marketing campaigns (acquisition and/or retention) across a variety of digital channels for acquisition and retention. 
• Experience of project management to deliver acquisition or retention campaigns within agreed timescales and budgets.
• Experience of using databases for targeting, segmentation, testing and response analysis and how to apply these learnings to future campaigns.
• Knowledge of Charity Law, Data Protection, Fundraising Code of Practice, and other relevant marketing or fundraising standards across the UK.
• Language skills in Spanish or French (key languages of our overseas partners).